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Visit Portugal Host Media Webinar – 2021 Travel Moments

11th December 2020 - 11:30am

Susana Cardoso (Director Ireland Visit Portugal).

Susana Cardoso (Director Ireland Visit Portugal).


Visit Portugal hosted a webinar with several Irish travel media partners to discuss what is new with the destination this year. Hosted by Susana Cardoso (Director Ireland Visit Portugal) the webinar covered Portugal’s newest attractions, the importance of sustainability in the destination and the slow tourism trend, among other topics.


New Attractions

While 2020 was a tough year for tourism, Visit Portugal was proud to announce the opening of several new attractions and hotels on this webinar.


Located on the outskirts of Porto in the Arouca Geopark is where the newly opened, longest hanging pedestrian bridge in the world can be found! Not for the fainthearted, this bridge, which is 516 metres in length, is sure to give visitors a rush of adrenaline as they take the 5-10-minute walk across. Those that brave the walk will be rewarded with incredible views of the beautiful mountainous terrain of Arouca Geopark. Find out more HERE.


After a difficult year in travel, Susana Cardoso was delighted to reveal to media that 16 new hotels have opened in Portugal in 2020. These four and five-star hotels are primarily located in the Lisbon Region (5) as well as the Porto and the North Region (5), but also in throughout the country, including Vila Galé Collection Alter Real - Equestrian Resort, Conference & Spa, located on the Alter Stud Farm in Alentejo, deemed the oldest in the world to operate uninterruptedly in the same place. This boutique hotel is inspired by the sites history and boasts a beautiful equestrian theme.


Another newly opened hotel is the Vila Galé Serra da Estrela, a mountain hotel which offers great activities for the whole family. Located on Serra da Estrela, the highest mountain range in Continental Portugal, this is the only place where you can expect to see snow and the only ski-stay in the country! Serra da Estrela was named this year as a World GeoPark by UNESCO, making it the perfect location for outdoor activities, exploring hiking, or simply enjoying the beautiful nature and wildlife.



Three Portuguese destinations were deemed to have Excellent Good Practice Story submitted in this year’s Top 100 Sustainable Destinations by Green Destinations, including Sintra, the Azores, and the Dark Sky Alqueva. Portugal is committed to becoming an even more sustainable destination and recently launched a strategy to reach specific goals in the tourism industry by 2023, including:

• Increase by 50% the number of tourist companies with energy efficiency, water, and waste management systems

• Reduce single use plastic by 50% in four and five-stars establishments

• Reach 25 thousand adherents to the Clean & Stafe seal as well as 30 000 trained in the subject and more than a thousand audited establishments

• Have 50 thousand trained professionals in sustainability subjects

• Reach 500 international references of Portugal as a sustainable destination


These goals will be achieved by:

• Adapting legislation

• Financially supporting businesses in the tourism industry to become more sustainable and accessible

• Protecting the places more vulnerable to climate change

• Reducing plastic use

• Make reutilization and waste reduction a common practice in our restaurants

• Save energy and promote efficiency and carbon neutrality

For eco-conscious travellers visiting Portugal, Susana Cardoso revealed that there are over 200 accommodations with sustainability certifications around the country from campsites to luxury hotels to rural tourism accommodation units.


Slow Tourism

Slow tourism is a trend that has seen an increase in recent years, with more and more travellers wanting to connect with local people, experience local culture and food. Visit Portugal welcomes this trend, and it was explained by Susana in the webinar that Portugal is home to numerous rural areas, quaint towns, and charming villages where visiting tourists can stay and experience the real Portugal.



During this webinar, Susana Cardoso also highlighted that Portugal swept the board at the recent World Travel Awards 2020. Portugal picked up a number of accolades including ‘World's Leading City Break Destination 2020’ which went to Lisbon, Portugal, ‘World's Leading Beach Destination 2020’ awarded to The Algarve, Portugal, and ‘World's Leading Island Destination 2020’ won by the Madeira Islands.


Portugal is ready to welcome visitors to its award-winning destinations in 2021, where of new hotels and attractions will be waiting for them!

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Susana Cardoso (Director Ireland Visit Portugal).
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal
Travel 2021 moments with Visit Portugal

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