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TAT Supporting Tourism with New Safety & Health Certification

25th April 2020 - 9:30am

Amazing Thailand

Amazing Thailand


The plans aim to help accelerate recovery in Thailand's travel & tourism industry.


The Tourism Authority of Thailand (TAT) is introducing an ‘Amazing Thailand Safety and Health Administration: SHA’ certification aimed at elevating the country’s tourism industry standards and developing confidence among international and domestic tourists.


This is part of TAT’s efforts to mitigate the impacts of COVID-19 and accelerate recovery in the travel & tourism sector. The SHA certification is to prepare Thai tourism operators to be ready for the return of tourism post COVID-19.

Ms Chiravadee Khunsub (Director TAT London) said: "We understand that travellers will be more aware of their health and concerned with cleanliness after the pandemic which is why TAT is collaborating with the Ministry of Public Health and various tourism associations to ensure a clear set of criteria and guidelines … When we're able to open our doors to visitors, reassuring them that their best interests are our top priority will be an important message. The health & welfare of those who work in Thailand's tourism sector is paramount too”.


“We want future travellers to experience Thailand with peace of mind so they can enjoy the holiday they've been longing for. It is also important for agents to feel assured Thailand is a safe destination to send their customers. Tourism is a key pillar of Thailand's economy, it generates a large number of sales and revenue for our operators and agents and travel also plays an important part in consumers’ mental wellbeing and happiness which is why we will do what we can to facilitate holidays to Thailand again".


TAT is currently working on details of the Amazing Thailand SHA certification together with government ministries, Thailand Convention and Exhibition Bureau, Board of Trade of Thailand and many tourism and retail associations. 

The evaluation methods of assessment for tourism establishments and services to be certified will cover five key areas. Tourism establishments and services must strictly follow the COVID-19 control guidelines by the Department of Disease Control, Ministry of Public Health. The safety of attractions and facilities with development plans or operating procedures that focus on ensuring tourist safety while maintaining local culture and promoting interaction between local communities and tourists. Hygiene and sanitation in tourism establishments and services; such as homestays, lodges, souvenir shops and restaurants. Convenience, cleanliness, and safety of linkages between communities and attractions, as well as the safety and health standards of transportation, including private cars, public buses, and airlines. The confidence in tourism personnel in tourism establishments, including tourist safety and security protocol.


The Amazing Thailand SHA project is a part of TAT’s realigned strategy amid the COVID-19 crisis.

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Amazing Thailand
Amazing Thailand

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