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Stena Line’s Travel Survey - 78% Still Keen to Travel This Year

15th August 2020 - 10:30am

Stena Line has undertaken a major survey

Stena Line has undertaken a major survey


Stena Line has undertaken a major survey of its customers to gauge attitudes towards this year’s potential travel destinations and preferred modes of travel in the wake of COVID-19. 84,309 responses were received from 11 countries across Northern Europe.


Positive sentiment towards car and ferry travel in Europe and neighbouring countries is apparent after COVID-19. It is no surprise that the ability to breathe fresh sea air, freedom to move around, and adhering to social distancing is a priority. A summary of the main findings includes:

Positive news for the travel industry is that overall attitudes towards travel remain strong, with 78% of the respondents saying they will travel ‘the same or more than before’.

65% of respondents said they would consider ferry travel over air travel in the wake of COVID-19. When choosing a mode of transport, the public is most likely to choose to travel by car and ferry, and less likely to travel by air, coach and by train.


The COVID-19 pandemic has also changed priorities when choosing how they travel. 83% of said fresh air circulated onboard or the ability to go out on deck was ‘important’ or ‘very important’. While 75% said the ability to move around was also ‘important’ or ‘very important’. 72 % rated the importance of getting information by the transport company about safety measures, social distancing and hygiene measures as ‘important’ or ‘very important’.


In the UK, the number one destination is Ireland for 46% of people, with 32% of UK respondents wanting to visit the ROI. Similarly, the number one destination of choice customers living in the ROI is the UK (33%). With only 7% indicating they would be holidaying in ROI. 90% of respondents indicated they want to holiday in countries not on ROI’s Green List.


When asked about reasons for travel, there is a marked difference between the UK and Ireland, and rest of Europe. Elsewhere the main single reason for travel is either a holiday or for work. In the UK and Ireland, after the long lockdown, the number one reason for travel is to visit friends and family: 46% and 41% of respondents, respectively.

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