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South African Tourism first ever agent roadshow in Ireland

1st October 2017 - 1:30pm



South African Tourism will be hitting the road this November to connect with travel agents for the first time ever in Ireland.  The SATSchool roadshow will travel to Cork offering opportunities for travel agents to connect with 16 key South African tourism partners, including local destinations, attractions and excursion companies. Agents will be given the opportunity to learn about the products’ unique selling points and the latest news from partner representatives who will be on hand to share details about each of their offerings and answer any questions agents have.


Visitors from Ireland grew by 18.28% over the period. SATSchool supports South African Tourism’s over-arching global goal of attracting five million additional tourists within the next five years, starting this year. The partners on hand to answer questions will include British Airways, local area tourist organisations such as Cape Town Tourism, Visit Knysna, Eastern Cape Tourism, and attractions and experiences such as Ocean Blue Adventures and Monkeyland / Birds of Eden.


The roadshow comes fresh off the back of South Africa winning the Star All-Round Destination accolade at the Travel Bulletin Star Awards 2017 on 4th September, as voted for exclusively by UK high street multiple, independent, online and home-based travel agents.


Tolene van Der Merwe (South African Tourism Hub Head UK & Ireland) said, “This is our third year of SATSchool and always proves incredibly popular with the travel trade.  The initiative provides an opportunity for South African stakeholders to meet travel agents face to face and update them on their products, experiences and destinations.”


 There will also be a chance for agents in each city to win a place on the SATSchool Mega Fam trip departing 10th June 2018 with flights sponsored by British Airways.  Additionally, agents will have the opportunity to engage with the tourist board about other potential hostings to South Africa with their travel agents programme.


South African Tourism will be arranging transport from Galway to Limerick for agents attending the Cork session.

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