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Shannon Airport & American Airlines - Advertising campaign

17th April 2015 - 11:20am

Shannon Airport and American Airlines are launching a joint advertising campaign for direct flights between Shannon and Philadelphia, with 240 connections available across North America.   The campaign lasting 8 weeks across April and May, has print advertising running locally in the Limerick Post, Clare Champion, Galway Advertiser, Mayo Advertiser and nationally in the Irish Examiner, with the theme “Go big or go home”.   Radio ads will feature on Limerick’s Live 95FM, Clare FM, Galway Bay FM and Tipp FM and their theme will be “Get outta town”.   There will be 48 sheet advertising across the counties of Cork, Galway, Clare and Limerick, while the joint campaign will also be seen on the rear of buses in Cork, Limerick and Galway, again focusing on the “Get outta town” theme.


Speaking about the collaboration with American Airlines, Isabel Harrison (B2B Manager Shannon Airport Aviation Development) said, “We’re delighted to collaborate with American Airlines on this advertising campaign.   This year marks the 70th anniversary of the first commercial transatlantic flight from Shannon, the first flight in 1945 operated by American Overseas Airlines, which subsequently became American Airlines.   We are proud to have this long association with the world’s largest airline.   Shannon Airport is well known in the USA as the gateway to the West of Ireland and the Wild Atlantic Way which is so popular for our US visitors.   Our excellent and recently revamped Shannon Duty Free, which was the first in the world, is regularly commented on by our customers as a must do shopping experience when travelling to the USA.   On top of all this, Shannon’s US pre-clearance facility makes travelling to the States even easier.   It’s been an important part of Shannon Airport’s identity for the past 27 years, and we’re proud of the fact that Shannon was the first airport outside of the Americas to offer the service”, she concluded.

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