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Malta Tourism Authority appoints Mimi Visheva to new Trade Trainer Role

24th April 2020 - 2:00pm

Mimi Visheva (Malta Trade Trainer UK & Ireland)

Mimi Visheva (Malta Trade Trainer UK & Ireland)


The Malta Tourism Authority (MTA) is delighted to announce Mimi Visheva has been appointed to a new Trade Trainer role.


MTA created the new Trade Trainer position to support the travel trade in Ireland and the UK.  Visheva will be the main point of contact for travel agents and is responsible for growing their destination knowledge through face-to-face and webinar training sessions.


Mimi will work alongside Trade Marketing Manager Natalie Swinburne in managing the Malta Training Programme (CLICK HERE) which provides travel agents with the inside knowledge and top tips to promote the Maltese Islands once the COVID-19 situation has passed.


Mimi brings an in-depth knowledge of the Maltese Islands to the role after studying in Malta for four years and working with MTA in Ireland and the UK for three years.


Mimi Visheva (Trade Trainer UK & Ireland) said: “Due to COVID-19 the industry has and will continue to go through a challenging time. Through my new role I am looking forward to sharing the knowledge and passion I have for Malta with agents across UK & Ireland, leaving them prepared to answer travellers’ questions when it is safe to travel again.”


Tolene van der Merwe (Director UK & Ireland) said: “We are delighted to have appointed Mimi to her new role at Malta Tourism Authority. We are confident that Mimi’s enthusiasm and expertise will enable us to drive our trade activity at a time when many require destination assistance and information. The creation of the Trade Trainer role highlights the important work that the Irish travel agent industry undertakes for our destination, particularly as the Irish visitor numbers to Malta has significantly grown in the last year.”

CLICK HERE for further information on Malta.

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