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MSC on the Move

17th May 2019 - 4:00pm

MSC Cruises UK and Ireland are delighted to announce their brand new agent focused initiative – MSC on the Move.


As Ireland’s leading Cruise Line it has been identified by Steve Williams (Sales Director) and Suzanne Rowe (new Head of Sales), the importance of sharing the most up-to-date brand developments and to offer training on the ever evolving products on offer with MSC.


MSC on the move is an initiative designed to support MSC Cruises with expanding the knowledge of our products across Ireland and to engage with as many travel agencies both new accounts and existing, to help them understand the brand or to take their understanding to a greater level, recognise individual business needs and how we can best work together to grow their MSC cruises business and build and strengthen relationships with the MSC Cruises Team in Ireland.


The aim is to visit every agent in the country. The in-depth and engaging training will be provided by the Irish MSC Sales team, Alana and Erica who has recently returned from maternity leave and will focus on the following areas:

  • Which ‘experience’ shall I book for my guests and why?
  • Status Match – Understanding the process
  • MSC for me – Using technology to enhance the cruise experience
  • Promotions – what to expect and when
  • Ocean Cay MSC Marine Reserve
  • Yacht Club – A ship within a ship experience

In addition to offering the training, should you book one of the new MSC on the Move sessions for your agency you will be automatically entered into a prize draw to win a cruise on board MSC.

Steve Williams (Sales Director) said, “To build on the continued success of MSC Cruises in Ireland we are thrilled to be taking MSC on the Move to the Irish market as a vehicle to reach as many agents as possible. With our new team now firmly established there has never been a better time to make new contacts and engage with already established friends of the brand. We are keen to expand product knowledge, particularly at a time where MSC are continuously evolving and adding new products and hardware to the fleet”.

To book a training session under the new initiative please email Alana Byrne (Regional Sales Manager) on

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