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Celebrity Cruises gets positive Trade reaction to new Initiatives.

28th November 2020 - 12:30pm

Val Murphy (Strategic Account Manager Celebrity Cruises Ireland)

Val Murphy (Strategic Account Manager Celebrity Cruises Ireland)


Celebrity Cruises ‘Always Included’ and ‘New Luxury’ initiatives gets positive reaction from key trade partners in Ireland.


Val Murphy (Strategic Account Manager Celebrity Cruises Ireland) shared some really positive feedback from trade partners with Travelbiz in response to the launch of their Always Included and New Luxury trade initiatives.


David O’Grady (E-Travel) - “We are excited to see Celebrity Cruises launch a new clear & simple message for customers with their “Always included”. This new initiative gives fresh innovation to the cruise market which is needed to drive business for 2021. With Celebrity Apex sailing in the Med next year, we feel its gives Celebrity the Edge”.


Dominic Burke (MD Travel Centres) - ‘’Celebrity Cruises’ ‘New Luxury’ initiative is much welcomed and long overdue. The value proposition now aligns perfectly with the quality of the hardware on offer and represents a new ‘high water mark in contemporary cruising”.


Paul Hackett (MD Click&Go) - ‘’What I real like about Celebrity is how clear they are about who their target market is, that in turn helps us identify who are Celebrity Clients. I love the concept of All Included, it’s simple and straightforward and fits with their tag line that Cruising should not be confusing”.


Caroline O’Toole (Fahy Travel &Weddings at Sea) - ‘’Super excited about this fantastic concept with Celebrity Cruises, “Always Included” is going to make the booking process so much easier for agents, a lot easier to sell with confidence, and it is what our customers are looking for. Celebrity as always, have listened to not only what the guests want, but what the agents needed, and I believe this is the new way forward for selling Cruises, more efficiently and giving agents the confidence to sell a wonderful product and experience to our customers now more than ever. Time now for us to Cruise our way into 2021 with Always Included just book a cabin and GO”.

Click thumbnail to see a larger image

Val Murphy (Strategic Account Manager Celebrity Cruises Ireland)
Dave O’Grady with Dave Walsh (E-Travel)
Dominic Burke (far right) with two of his mentors
Paul Hackett (Click&Go;)
Caroline O’Toole (Fahy Travel and Weddings at sea)

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