Air France launch new carrier called JOON
1st October 2017 - 9:30am
Declan Mescall (Features Editor Travelbiz) reports from Paris......On the rooftop terrace of Le Dernier Etage overlooking Paris, Air France announced the launch of its sister airline JOON. Joon, taken from the French word for young ‘jeune’is aimed at the 18 to 35 year old millennials. Franck Terner (CEO Air France) said, “Joon is a new model of airline, between a traditional and low-cost airline and will be one of Air France’s priorities in its offensive to win back market share and will be an integral part of the group’s network and portfolio of airlines.” Jean-Michel Mathieu (CEO Joon) said, “Joon is a new state of mind, a breath of fresh air in the airline business and is being positioned as a fashion brand, a rooftop bar, an entertainment channel on demand, a personal assistant...and also an airline.”
Joon will have Paris CDG as its hub and will begin flying on 1st December 2017 to the four medium haul destinations of Barcelona, Berlin, Lisbon and Porto, taking over the routes and slots currently operated by Air France. In summer 2018 Joon will begin long haul services to Fortaleza (Brazil) and Mahe (Seychelles).
Joon will offer both business and economy classes and it is intended the airline will be ‘laboratory of innovation’ to test out new products and services, which if successful may be extended across the Air France brand. Cabin crew electric blue uniforms are described as breaking the code of many airlines by having a chic sportswear look with white sneakers, slim line trousers, sailor striped polo shirts and quilted jackets. The onboard offering will include free organic tea and coffee, water and orange juice. A pay bar will offer a range of smoothies, craft beer, organic French wine and tapas. YouJoon will enable passengers access in-flight streaming on their own devices via the Joon portal.
While there are no current plans for Joon to operate to Dublin, Air France will start operating its own aircraft on the Paris to Dublin route from 29thOctober 2017. At present, the route is operated by codeshare partner CityJet but for the winter season, two of the four daily flights will be operated by Air France using A318 aircraft, one by HOP using an Embraer 190 aircraft and one by CityJet using an Avroliner AR8.
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