Travelbiz E-Zine
15
January
2024

Sven Thaler appointed new Lufthansa Group Senior Director Sales for Northern Europe

##thisisCLE #Traveltradetogether

Based in London, Thaler will head the commercial and sales activities of the Lufthansa Group Airlines in the UK, Ireland, the Nordics, the Baltics, and the Netherlands.

SSven Thaler has been appointed Senior Director Sales Northern Europe Lufthansa Group Airlines, acting since 01 January 2024. Based in London, he now steers the commercial and sales activities for all Lufthansa Group Airlines (Lufthansa, Austrian Airlines, SWISS, Brussels Airlines, Eurowings, Discover Airlines, Air Dolomiti and Edelweiss) within a sales region that is comprised of eleven countries in Europe. Sven Thaler has succeeded Heinrich Lange, who returned to Germany to take on his new role as Head of Digital Retailing Lufthansa Group. In his new position, Mr. Thaler will report to Ms. Lorenza Maggio, Vice President Sales EMEA, Lufthansa Group Airlines.

A Swiss-German dual citizen, Sven Thaler (36), began his aviation career at TUI fly and Air Berlin as a student pilot and flight attendant in 2007 before joining SWISS as a first officer in 2010. He started his management career in the Flight Operations department as Deputy Fleet Chief Avro RJ between 2013 and 2015. He was then promoted as Deputy Fleet Chief Airbus A220, steering this position between 2015 and 2020. During this time, he was part of the project team and responsible for the successful operational entry-into-service of this new aircraft type, which he has been flying as captain since 2017. Since 2020 and before taking over his new role, Sven has been responsible for 37 European stations in eleven countries as Regional Manager Ground Operations Continental North. With his more than 15 years of experience in both central functions and as a pilot, he will bring a wealth of knowledge and diverse experience from different fields of the airline business into his new multi-country sales responsibility.

Established sales management of Lufthansa Group Airlines in Northern Europe

Mr. Thaler will lead an established local sales management for Lufthansa Group Airlines in the following markets:

  • United Kingdom, Ireland & Iceland, steered by Frank Wagner.
  • The Netherlands, steered by Victoria Bubmann.
  • Denmark & Norway, steered by Flemming Nordestgaard.
  • Sweden, steered by Håkan Baeverstrand.
  • Finland, Estland, Latvia & Lithuania steered by Patrick Borg Hedley.

Subscribe to our E-Zine

    More

    from latest edition

    TAP Air Portugal celebrates 80 years
    18th March 2025

    TAP Air Portugal celebrates 80 years

    TAP Air Portugal celebrated its 80th anniversary on Friday 14 March, with several initiatives to mark the festive date.The Portuguese national airline was founded on March 14, 1945, by Humberto ...

    Read more
    May Half-Term Visitors to Kennedy Space Center Visitor Complex in Florida can Witness NASA Astronauts being Inducted into Hall of Fame®
    18th March 2025

    May Half-Term Visitors to Kennedy Space Center Visitor Complex in Florida can Witness NASA Astronauts being Inducted into Hall of Fame®

    On Saturday 31 May 2025, Florida’s Kennedy Space Center Visitor Complex will host the 2025 U.S. Astronaut Hall of Fame® induction ceremony where veteran NASA astronauts Bernard Harris and Peggy ...

    Read more
    Things to do in Jamaica and Travel Tips
    18th March 2025

    Things to do in Jamaica and Travel Tips

    We’re thrilled to share an exciting lineup of events that will make this year a memorable one! Whether you're looking to celebrate or simply enjoy time with friends and family, we've got somethi...

    Read more
    Universal Orlando Resort Unveils Official First Look Inside Universal Epic Universe
    18th March 2025

    Universal Orlando Resort Unveils Official First Look Inside Universal Epic Universe

    Universal Orlando Resort is sharing an official first look inside Universal Epic Universe – the destination’s fourth incredible theme park grand opening on May 22, 2025. The new theme park will ...

    Read more
    TUI Opens First Hotel Sensory Rooms
    14th March 2025

    TUI Opens First Hotel Sensory Rooms

    TUI is enhancing its commitment to accessible travel by introducing it’s first-ever hotel sensory rooms this summer, designed to support neurodivergent guests and their families.
    The TUI B...

    Read more
    Meet over 120 exhibitors at Ireland’s largest Travel Trade Shows
    14th March 2025

    Meet over 120 exhibitors at Ireland’s largest Travel Trade Shows

    The Official Irish Travel Trade Shows are taking place on Tuesday 1st April in The Metropole Hotel, Cork and on Wednesday 2nd April in The InterContinental Hotel, Ballsbridge, Dublin.

    Read more