Travelbiz E-Zine
15
January
2024

Discover the Beauty of Cruising with MSC Cruises as the line rolls out New global Brand Campaign “For a Greater Beauty”

##thisisCLE #Traveltradetogether

MSC Cruises launches new global integrated marketing campaign – “For a greater beauty” – across more than 30 countries starting today.

Campaign captures the essence of a holiday with MSC Cruises, celebrating human connection, unforgettable experiences and outstanding destinations.

Guests looking to discover the beauty of cruising this year can choose from one of MSC Cruises 22 modern and elegant ships sailing to more than 240 different destinations around the world.

Cruises, the contemporary brand of the Cruise Division of MSC Group, today launches its brand new global integrated marketing campaign “For a greater beauty”.

The campaign encourages audiences to discover the beauty of cruising in a more conscious way with a profound respect for the ocean and the planet. Beauty, represented in the film by an alluring voice, invites the audience to immerse into the world’s destinations, into nature and into wonderful experiences on and off board.

The campaign will be activated in more than 30 countries worldwide and will be seen through a mix of marketing channels including TV, out of home, print media, digital and social media.

Created in partnership with Dentsu Creative Italy, the new campaign has been filmed by the Australian director Kiku Ohe. Known for his ability to craft compelling visual narratives, elicit authentic character-driven performances, his highly awarded film craft displays a rare depth and artistry. The production is signed by Birth.

The TV spot was filmed on board MSC World Europa, one of 22 modern ships in MSC Cruises’ fleet and the fleet’s first ship to be powered by liquefied natural gas (LNG) and features the latest environmental technology. MSC World Europa offers an enriching holiday experience inspired by the Company’s European heritage, where guests can enjoy international dining, world-class entertainment, award-winning family programmes and the latest user-friendly technology.

MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050. The Company is also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide.

Throughout 2024, those looking to escape the everyday to discover the beauty of cruising can choose from one of MSC Cruises more than 1,000 different departures calling at more than 240 destinations in 85+ countries.

To find out more about the “For a greater beauty” campaign, click  here and the Irish link here

To book a 2024 holiday with MSC Cruises, click here

To learn more about the Company’s environmental commitment please see here.

ABOUT DENTSU CREATIVE

Dentsu Creative is Dentsu’s global creative network that transforms brands and businesses through the power of Modern Creativity.  2022’s Cannes Lions Agency of the Year, it is made for integration with Dentsu’s Media and Merkle networks through Horizontal Creativity. 9,000 creatives across the globe are connected to dentsu’s Media and CX experts to deliver ideas that Create Culture, Shape Society, and Invent the Future. In Italy, from 1 April 2022, Dentsu Creative is a Benefit Company. dentsucreative.com

Subscribe to our E-Zine

    More

    from latest edition

    Emirates Group Booking Incentive in Partnership with Jumeirah Hotels & Resorts
    23rd February 2024

    Emirates Group Booking Incentive in Partnership with Jumeirah Hotels & Resorts

    We appreciate your continued support and want to show our gratitude by offering an exclusive chance to win a Dubai holiday and more!

    Read more
    Cassidy Travel Wins Travel & Tourism Business of the Year 2024 Presented by M&A Today Global Awards!
    23rd February 2024

    Cassidy Travel Wins Travel & Tourism Business of the Year 2024 Presented by M&A Today Global Awards!

    Cassidy Travel is delighted to announce its first award of 2024 winning ‘Travel & Tourism Business of the Year 2024’ presented by M&A Today Global Awards. This award recognises the company’s alm...

    Read more
    Final destination arrivals in Cork as the Taste of America Roadshow lands in the Imperial Hotel
    23rd February 2024

    Final destination arrivals in Cork as the Taste of America Roadshow lands in the Imperial Hotel

    Sponsored by Shannon Airport and Brand USA, Taste of America trade partners arrived in the Imperial Hotel in Cork for the final leg of the Aer Lingus Taste of America roadshow.

    Read more
    Congratulations Annette McCann as Business Exhibitions announce her appointment of as Account Executive
    23rd February 2024

    Congratulations Annette McCann as Business Exhibitions announce her appointment of as Account Executive

    Annette McCann has been appointed Account Executive with Business Exhibitions Ltd., organisers of the Holiday World Shows,

    Read more
    Emirates Training – Destination NSW!
    23rd February 2024

    Emirates Training – Destination NSW!

    Joining the lovely Lisa Rabbitte (Account Manager Emirates) in Dublin on February 22nd, Jacinta from Travelbiz meets eager travel agents for an evening of networking and training on Australia’s ...

    Read more
    James Coughlan announced as CEO of Travel Department, Ireland’s leading guided group holiday company
    23rd February 2024

    James Coughlan announced as CEO of Travel Department, Ireland’s leading guided group holiday company

    James Coughlan will take over from Sara Zimmerman as CEO of Travel Department, Ireland’s leading guided group holiday company and will join the company in March.

    Read more