Sabre unveils AI-native classless pricing engine for airlines

Sabre Shatters Industry Norms with First AI-Native, Classless Revenue Engine for Airlines, Reshaping Airline Economics and Closing a Decades-Old Industry Gap. Continuous Revenue Optimiser harnesses AI-powered innovation to help airlines unlock up to 3.5 per cent more revenue by delivering the right price to the right customer at the right time.

Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global  travel industry, today announced the launch of SabreMosaic™ Continuous Revenue Optimiser (CRO), an industry-first AI-driven modular solution that enables airlines to move beyond traditional fare classes and deliver continuous pricing recommendations for each shopping request.

Built in partnership with Riyadh Air, CRO expands on the momentum of SabreMosaic, themodular, AI-native platform introduced last year that has already delivered more than 16 new products for over 10 airline customers, generating tens of millions of dollars in estimated incremental revenue to its airline users. The new solution combines Sabre’s proprietary  data  and  algorithms with  Sabre’s AI capabilities to continuously determine the optimal price for every seat per customer segment.

By analysing real-time demand, booking patterns and competitive market conditions, CRO enables airlines to present each passenger with the most relevant and competitive fare for their journey. This helps travellers find offers that best match their preferences, while allowing airlines to adjust pricing—sometimes downward—to absorb additional demand and thereby increase total revenue. In doing so, airlines can achieve up to a 3.5 per cent uplift in overall revenue without adding capacity.

CRO is powered by Sabre IQ, Sabre’s systemic AI layer combining proprietary algorithms with the scale of its Travel Data Cloud. With over 50 petabytes of aggregated, anonymised travel intelligence, this foundation gives Sabre the richest base of travel industry knowledge anywhere. Sabre’s data and AI infrastructure enables smarter pricing, retailing and servicing at scale. CRO exemplifies how Sabre applies this capability to deliver measurable airline results today.

“The next paradigm shift in revenue optimisation is here,” said Mike Reyes, Senior Vice President, Product Management at Sabre.  “We are thrilled to be making this technical leap forward with Riyadh Air, a like-minded partner who has gone on the journey with us to reimagine what the future of revenue optimisation can look like.”

Reyes explains, “Continuous Revenue Optimiser applies the science of real-time pricing to airline retailing in a way that helps airlines meet customer and business objectives while moving to a fully modern offer and order-based environment. What excites me most about our approach is that we’ve used Sabre IQ to help the next generation of airline analysts embrace this new technology more easily than ever before, helping our airlines deliver faster, measurable revenue gains.”

When evaluating technology to meet this need, what set CRO  apart was its approach to segment-based continuous pricing, allowing us to balance commercial performance with traveller value – all while supporting the long-term growth of our business,” said Kutty.

The introduction of CRO comes at a time when airlines are under increasing pressure to optimise every seat sold. A study from MIT1 found that airlines implementing segmented continuous pricing—especially classless models— can achieve revenue gains of 3 to 6 per cent in realistic competitive scenarios. By enabling continuous, classless pricing, CRO addresses a long‑standing limitation of legacy revenue management systems and positions airlines to compete  more effectively in markets where demand patterns shift rapidly.

CRO was previewed during Sabre’s keynote session at the recent T2RL Engage conference, where executives from Riyadh Air joined Sabre leaders on stage to share their firsthand experiences. Their joint presence underscored the industry momentum behind classless revenue management and the accelerating adoption of next generation offer and order capabilities.

Following the announcement at T2RL Engage, CRO is available for any airline to purchase as a standalone module, or in conjunction with the SabreMosaic platform.