PATA news – Pacific Asia shines again in Best Travel Lists for 2026

Yamagata Prefecture, Japan – Celebrated for its hot springs, traditional festivals, and scenic beauty. Beijing, China – Noted for its rich history, cultural landmarks, and modern developments. Manila, Philippines – Recognised for its vibrant urban life, historical sites, and culinary scene. Phuket, Thailand – Honoured for its renewed focus on sustainable travel, community-based experiences, and coastal preservation. Siem Reap, Cambodia – Celebrated for its blend of ancient heritage and contemporary creativity surrounding Angkor Wat. Quy Nhon, Vietnam – Highlighted for its pristine beaches, seafood cuisine, and emerging reputation as an eco-friendly coastal escape.

Commenting on the findings, Chris Crampton, Chairman of PATA UK & Ireland, said:

“I’m really pleased to see so many areas in the Pacific Asia region highlighted in these lists. It is bringing really positive attention to the diversity of the region.

For travel agents, staying informed through PATA product training is essential to capitalise on these emerging opportunities, to equip themselves with up-to-date insights into evolving travel trends, destination developments. It will help them to offer tailored recommendations that meet traveller’s expectations.

Agents enabled with comprehensive knowledge of Pacific Asia’s diverse offerings will be well-positioned to guide travellers toward memorable and meaningful experiences.”

Agents can keep up-to-date with everything via the PATA website and by participating in the PATA calendar of product training events throughout the year.

For more information on PATA’s product training events and to stay updated on the latest developments in Pacific Asia, visit pata.org.uk