MAKING LIFE EASIER FOR AGENTS IN 2026

American Holidays launches Peaks 2026 for Irish Agents.

Big savings, simple booking and rewarding incentives.

American Holidays today launches its PEAKS 2026 campaign, designed to make booking easier, more rewarding and more enjoyable for Irish travel agents.

Running from 22 December 2025 to 31 January 2026, the campaign delivers clear, automatically applied savings across multi-centre, twin-centre and cruise & stay holidays, alongside a programme of agent incentives that reward every booking made during PEAKS.

The initiative reflects American Holidays’ continued investment in the Irish trade market and its commitment to supporting agents with straightforward offers, strong product expertise and hands-on trade engagement throughout 2026.

“We’ve removed unnecessary complexity from our PEAKS offers – no booking codes, no admin headaches. Discounts are automatically applied, allowing agents to focus on getting the right holiday for their customers”, said Bladhana Richardson, Head of Brand & Acquisition, American Holidays.

AMERICAN HOLIDAYS – EXPLORE MORE SUPER SALE

Booking window: 22 December 2025 – 31 January 2026

American Holidays is the specialist expert in tailor-made holidays to North America, offering single-centre, twin-centre and multi-centre itineraries across the USA and beyond, including road trips, city stays and cruise & stay combinations – all departing from Dublin.

PEAKS SAVINGS AVAILABLE

• Save €200 on multi-centre bookings (3 or more hotel stays)
• Save €100 on twin-centre bookings
• Save €100 on cruise & stay bookings
• Discounts are automatically applied to eligible bookings.
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AGENT INCENTIVES – AMERICAN HOLIDAYS

Luxury Agent Trip Incentive

All agents making an eligible American Holidays booking during PEAKS will be automatically entered into a draw to win places on a dedicated Luxury Agent Trip, designed to give agents first-hand experience of American Holidays’ premium product and destinations.

Winners will be announced weekly via American Holidays’ agent channels.

Race to the Races – American Holidays

Agents will also be automatically entered into Race to the Races, with the chance to win a pair of tickets to a day at the races for every booking made during the campaign.

• Weekly live draws
• Winners announced on the American Holidays Agents Facebook page

“Launching PEAKS this way sets the tone for 2026. Our focus is simple – making American Holidays easy to sell, rewarding to work with and fully supportive of our Irish agent partners”, added Bladhana.