LA Tourism celebrates 25 years of Europe office

Los Angeles Tourism celebrated 25 years of partnership with the UK and Irish travel trade today, marking the silver anniversary of their formal presence in Europe with the opening of their London office in 1999.

Francine Sheridan, Regional Vice President, Europe and ME, joined the team at Los Angeles Tourism 25 years ago to launch the London office. As well as supporting the UK and Ireland travel trade, media and industry partners, the team’s remit covers the entirety of Europe and the Middle East.

“I am proud of all we have achieved in the last 25 years, growing visitor numbers, length of stay and direct air service from the UK and Ireland to Los Angeles. On behalf of the team, I want to thank all our travel trade, media and industry partners for their enduring support. We truly could not do it without them,” said Francine Sheridan, Regional Vice President, Europe and ME.

The London-based team includes Hayley French, Director, Travel Trade; Lisa Preece, Manager, European Communications; and Nadine Agius, Coordinator, Administration & Marketing, who joined this month, showing Los Angeles Tourism’s continued support of the UK and Ireland market.

Kathy Smits, Senior Vice President, Global Tourism Development at Los Angeles Tourism said: “Congratulations to the London office on their 25^th anniversary. Los Angeles Tourism has consistently supported our international markets, choosing to employ in-house teams in our key markets, and the local expertise of our regional offices hugely benefits our strategic planning.”

Next month, Los Angeles will host more than 100 travel trade professionals and 50 media from the UK and Ireland at US Travel’s IPW.

LA has seen endless innovation in recent years, coining the name “LA 2.0”. With so much development, from multiple new hotel openings to suit every budget, to a flourishing culinary scene with 25 Michelin starred restaurants, if clients haven’t been to LA in recent years, it’s almost like they haven’t been there at all.

For more information, visit the Los Angeles Travel Trade hub at discoverlosangeles.com/travel-trade