Era of Endorfans: Aer Lingus research shows experience-led travel will dominate in 2026

Over one third (34%) of Irish adults plan to tick a destination event off their bucket list.

Destination events are set to fuel travel in 2026, according to Aer Lingus. Research from the airline shows that over one third (34%) of Irish adults plan to tick an overseas event off their bucket list this year. Known as ‘endorfans’, these thrill-seeking travellers have put marathons, concerts, and sports games at the top of their agenda this year.

Research shows that an organised 11% of Irish adults have already booked an overseas trip to a key event. A further 21% more are considering putting a destination event on their to-do list for 2026.

Runcations

One of the top growing trends is a ‘runcation’ – an overseas trip which incorporates a running event. Each year, hundreds of Irish runners travel with Aer Lingus to the ‘Big Five’ marathon events at Berlin, London, Boston, Chicago and New York. However, lesser-known events like Hartford Marathon, taking place in October in scenic Connecticut, and the Jack & Jill Downhill Marathon, taking place just outside Seattle, are gaining momentum with international travellers.

Stagecations

Concert tourism continues into 2026, with music fans flocking to see their favourite stars in concert overseas. The ABBA Voyage event has boosted stagecation travel to London, while fans of K-Pop superstars BTS are flocking to see the band’s comeback tour in cities like Toronto, Paris and Chicago. Meanwhile, the bright lights of Las Vegas continue to attract music fans to see residencies – with Jennifer Lopez, the Eagles, Mary J. Blige, No Doubt and the Backstreet Boys among the top acts taking to the stage in Neon City’s top venues.

Endorfans

Sports lovers are spoilt for choice when it comes to enjoying a sporting spectacle this year. Fans of winter games can see the very best of action just a hop away in Milan, while football followers have a big year ahead as the action kicks off in North America. Aer Lingus flies directly to Indianapolis, where fans can enjoy all the action at the Indy 500. From May, the airline will also commence a new route to Pittsburgh, where action awaits at Acrisure Stadium – home of the Pittsburgh Steelers. Aer Lingus is an airline partner to the Pittsburgh Steelers, whose Irish fanbase has grown following the team’s historic game at Croke Park last September.

To book the best deals on flights to North America and Europe, visit www.aerlingus.com.