Canadian Affair teams up with specialist travel marketing agency Adido

Canadian Affair, the UK’s largest tour operator to Canada, has launched the first of two new websites as part of a partnership with travel specialist digital technology and marketing agency, Adido.

Canadian Affair provides services including flights, package holidays, cruises, hotels and motorhome and car hire.

The partnership will see Adido undertake a two-phase project, focusing on design, web development, SEO, GA4 tracking and extensive testing to boost user experience and visibility online.

Nick Talbot, head of marketing at Canadian Affair, said: “This has been a very collaborative effort. The Adido team bought new ideas to the table as well as bringing to life our vision of the project in the design stage. A demanding project like the development of two new websites requires that balance of professionalism, productivity, innovation and, of course, fun. Adido certainly display all these characteristics.

“The Adido team already feel like an extension of our own and we can’t wait to work alongside them to develop and enhance our position as the leading Canadian tour operator.”

Andy Headington, CEO at Adido, said: “It’s been fantastic to work with Canadian Affair on this project. It felt like a real team effort and our combined force has helped to overcome technical challenges and deliver a brilliant end result. The Canadian Affair team has been understanding, knowledgeable and dedicated throughout and the website we’ve launched together is something we’re hugely proud of. We’re looking forward to working alongside them for many years to come.”

Adido is the first full-service digital agency to become a member of The Specialist Travel Association (AITO). The 20-strong, Bournemouth-based agency has worked with over 30 travel and tourism clients in the last 12 months.