Brand USA is delighted to be bringing back our iconic Destination Immersion in 2026 “formerly known” as MegaFam for its 11th year

Brand USA is delighted to be bringing back our iconic Destination Immersion in 2026 “formerly known” as MegaFam for its 11th year, offering agents the chance to rediscover the USA!

In partnership with Aer Lingus, American Airlines and British Airways, the 2026 Brand USA Destination Immersion will host 60 U.K. & Irish agents on six itineraries across the United States, offering them the chance to rediscover the breadth of experiences available in the USA. The trip will depart on Thursday 23rd April and arrive back into the U.K. and Ireland on Saturday 2nd May 2026. In celebration of its 11th year, the 2026 Destination Immersion will conclude in Seattle, Washington, for an unforgettable Finale!

For a chance to be part of the Brand USA Destination Immersion 2026, you will need to log your Aer Lingus, American Airlines and British Airways bookings from the U.K. and Ireland to the USA between 1st January – 28th February 2026, for travel anytime. Additionally, test your knowledge on our partner airlines and earn your Destination Immersion Airlines 2026 badge on the USA Discovery Program.

Complete the Destination Immersion 2026 Badge here: https://usadiscoveryprogram.co.uk/main/rewards

Log your bookings here: https://usadiscoveryprogram.co.uk/main/rewards/form