PATA to deliver training to 600 travel agents over coming months

Pacific Asia Travel Association (PATA) UK & Ireland, plans to deliver even more training for its travel agent members, as the organisation looks to boost bookings further through the UK & Irish market – pata.org.uk.

Over the coming months, PATA plans to connect with more than 600 travel agents across the UK and Ireland as part of a big training programme.

Kicking off the schedule of training events taking place this year, sees the PATA team head to the North of England and Glasgow next month with the following:

• PATA Roadshow Glasgow, 9th March 2026 – Citation Glasgow, 40 Wilson Street, Glasgow G1 1HD
• PATA Roadshow Liverpool, 10th March 2026 – Corinthian Suite at Doubletree by Hilton Liverpool, 6 Sir Thomas St, Liverpool L1 6BR
• PATA Roadshow Leeds, 11th March 2026 – Revolucion de Cuba, Leeds LS1 6DT
• PATA Roadshow Birmingham, 12th March 2026 – Manahatta Temple Street, 10 Temple St, Birmingham B2 5BN

Each roadshow will follow the format of a speed-networking event where travel agents will meet with various suppliers from across the PATA region in short, 10-minute appointments. The evening will include food, drinks, networking and some exciting prizes up for grabs from luxury hotel stays; fabulous goodie bags; fancy bottles of wine and lots more!

Suppliers attending the roadshows include a mix of hotels and resorts, airlines, tourist boards, and travel representatives, covering everything in the Pacific Asia region from luxury stays and transportation to destination promotion and personalised travel experiences:

• Angsana Velavaru, Dhawa Ihuru, Banyan Tree Vabbinfaru – Maldives
• Bangkok Airways
• Elephant Hills, Thailand
• Etihad Airways
• Far East Hospitality
• Heritance AARAH Maldives
• Hong Kong Tourism Board
• Journey Beyond, Australia
• Kimpton Maa Lai Bangkok and InterContinental Danang
• Leisure Time Group New Zealand
• LJR Consultancy (luxury hotel representative)
• SALT Representation (Thailand hotel representative)
• Singapore Tourism Board
• Taiwan Tourism Board
• Tourism Australia
• Tourism Seychelles
• TreeHouse Villas Yao Noi, Thailand

Commenting on this years training plans, Betsie Barr, Marketing & Events Manager for PATA UK & Ireland:

“Trade engagement continues to grow, and this year we’re set to make PATA’s training events larger and more engaging than ever. We love meeting travel agents and are excited to share all the new and exciting developments happening across the Pacific Asia region. Our expanded calendar of events will see us travel across the UK and Ireland, giving us the chance to connect with more agents than ever before through a packed training events schedule. Agents will also be able to meet a wide range of new suppliers from across the region, who will be joining us at our roadshows throughout the year.’

For more information and to register for free to any of the above, agents should visit the events section of the PATA UK & Ireland website – www.pata.org.uk/events