Countryside of Philadelphia Appoints GECTR to Lead UK and Ireland PR Strategy

The Countryside of Philadelphia has appointed GECTR as its new public relations agency to drive destination awareness and grow visitation from the UK and Ireland.

The appointment marks a strategic step in strengthening Countryside of Philadelphia’s profile in two of its most important international markets. GECTR will be responsible for delivering an integrated communications programme focused on media relations and storytelling that highlights the region’s unique blend of history, nature and accessible outdoor experiences.

The Brandywine Valley and Valley Forge regions marketed as The Countryside of Philadelphia offers a richly layered landscape where history, culture, and natural beauty converge just beyond the city’s borders. Ideally positioned between New York City and Washington, D.C., this region provides an accessible escape that feels worlds away while remaining only minutes from downtown Philadelphia. Rolling hills, world-class gardens land and charming small towns create a setting that is both tranquil and vibrant, making it one of the most distinctive experiences in the United States.

GECTR will showcase the region’s appeal to UK and Irish audiences, with a focus on:

• Historic sites and cultural heritage
• The gardens of America’s Garden Capital
• Outdoor recreation
• Unique culinary experiences
• Shopping and family friendly attractions
• Short-break accessibility via Philadelphia International Airport

Julie Greenhill, Managing Director of GECTR said:

“The Countryside of Philadelphia is an exceptional yet under-discovered destination for UK and Irish travellers. Our goal is to bring its stories to life through compelling media coverage and targeted partnerships that highlight its accessibility, beauty, and breadth of experiences”.

GECTR will begin immediate outreach to travel media across the UK and Ireland, with a programme of press engagement and destination storytelling.

For information on The Countryside of Philadelphia go to www.countrysidephl.com