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Sunway Rebrands - New Year & New Look!

8th January 2020 - 2:00pm

New Year & New Look with Sunway

New Year & New Look with Sunway

Sunway is thrilled to announce a refreshed Brand Identity. The team partnered with Bloom Media advertising agency, the experts in brand and design, to help through this process.

 

Sunway told us, "We wanted something that showed Sunway is moving forward in the travel industry, that we welcome change, and also that we will adapt to the trends of the ever-evolving travel industry. With that in mind, we decided to say goodbye to the birds! We are bringing in a more modern look and feel to the sun and some other slight changes. Together we came up with a logo that was intended to be an evolution of our existing logo and not a revolution. We like it and we really hope you do too".

 

Along with the new logo, Sunway will be running a nationwide marketing campaign in 2020 that will promote the new enhanced travel offering, rather than just focusing on traditional 7/14 night holidays. They will be doing this by using a combination of radio and digital platforms to get the message across. The new slogan for 2020 will be ‘Your Holiday Your Way’! Which tells people they can book whatever type of holiday they want with Sunway and, in turn, through their local travel agent.

 

They also told Travelbiz, "Our primary goal of 2020 is to launch the awareness of the benefits of a Sunway holiday and we will do this in conjunction with the travel trade. During 2019, we worked really hard on improving our agent website by offering the trade the option to book anything from 2 nights to 99 nights and offering a wider choice of destinations. We are not done by no means, we know it’s not perfect and we still have a lot to do but we will be rolling out new developments as we emerge into this exciting phase. We have already started the transition of rebranding but you will notice it more so in the weeks to come with the various communications going out. We will continue to provide the same, if not better level of service to you all going into 2020. We would like to take this opportunity to thank the trade for your continued support and wish you all a very happy Christmas and a prosperous New Year"!


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New Year & New Look with Sunway
Mary Denton and Jeanette Taylor from Sunway
The new Sunway slogan for 2020 is ‘Your Holiday Your Way’!

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