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NYC & Company Announce Largest Ever Global Marketing Campaign as NYC Looks To Welcome Nearly 14 Million International Visitors in 2019

18th October 2019 - 4:00pm

NYC & Company announces largest-ever global marketing campaign as NYC looks to welcome nearly 14 million international visitors in 2019.

NYC & Company announces largest-ever global marketing campaign as NYC looks to welcome nearly 14 million international visitors in 2019.

The big apple is set to welcome a record 13.9 million international visitors in 2019, last week NYC & Company kicked off its most expansive global tourism marketing campaign worth c.$20m dollars and will reach 22 global markets including, for the first time ever, Ireland and Singapore. The refreshed ‘Famous Original New York City’ initiative reinforces NYC’s incomparable welcoming spirit with the iconic Statue of Liberty depicted in branding. NYC & Company is to launch a more personalized experience on NYCGO.com.

 

“Starring the iconic and emblematic Statue of Liberty, this campaign reminds visitors that NYC welcomes them always,” said NYC & Company President & CEO Fred Dixon. “As we round out what is set to be another record-breaking year for tourism, we invite visitors from around the globe to discover their own Famous Original New York City”.

 

NYC & Company has partnered with tour operators and airlines to offer packages & flight-only deals driving visitor figures in Q1 2020. In mid-October, the leading source of international visitors, the UK, saw digital out-of-home ads rolled out in collaboration with British Airways. Additional partners include Aeromexico (Mexico), Asiana Airlines (South Korea), CVC (Brazil), El Corte Inglés (Spain), FTI (Germany), HIS (Japan) and SAS (Denmark, Norway & Sweden), with more to be announced.

 

The redesigned campaign continues to promote the tagline ‘Welcomes You. Always’ with branding for all partners, designed to empower them to promote New York City in a visually cohesive way and an editorial voice that is aligned with ‘Famous Original New York City’. Resources provided as part of the toolkit include five-borough imagery, video and other creative assets.

 

Next month, new digital promotion will appear across Facebook, Instagram and YouTube platforms in Brazil, India, Mexico and the UK. In conjunction, visitors will soon discover a new personalized experience on NYCGO.com, the official guide for everything to see and do across the five boroughs: the Bronx, Brooklyn, Manhattan, Queens and Staten Island. This “My Famous Original New York City” personalization hub can be used to plan their visit and navigate the city, by offering ‘favoriting’ tools and providing information in response to their behaviour and feedback while using the website. The hub also allows visitors to book NYC restaurants, hotels and attractions directly on the website.

 

2019 is expected to be the 10th consecutive year of tourism growth for NYC, with 66.9m visitors expected, split 53m domestic and 13.9m international (vs 2018 with 65m). New York City has the most active hotel development pipeline in the nation, with c.123,000 hotel rooms currently with another 20,000 rooms on the way.


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