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Magic Vacations Inspires Community & Wins Big

4th June 2020 - 12:00pm

John Barrett and Paula Russell (Magic Vacations)

John Barrett and Paula Russell (Magic Vacations)


Congratulations to Magic Vacations. SKY Ireland was giving away an advertising campaign to 25 companies across all business sectors in Ireland and Magic Vacations were the lucky winner in the travel sector. The lucrative prize is worth €10,000 and Magic Vacations' ad will be shown across all SKY channels in July!

Sky Ireland launched a €250,000 AdSmart SME Support Scheme for businesses across the country. In a move to support businesses demonstrating ingenuity during the Covid-19 crisis, the fund is giving 25 companies a free €10,000 television ad campaign on the Sky AdSmart platform. This is to help SMEs reach customers through TV ads, at a time when television consumption is up.


Irish travel agent and an official Disney partner, Magic Vacations is in lockdown but has looked at innovative ways of driving business for 2021 for its clients, many of whom cannot take a holiday this year due to tourism and financial restrictions.


Owner and Corkonian, John Barrett has his main office in the heart of Kinsale. He saw the devastation this crisis has brought on Irish holidays, particularly to Kinsale, one of Ireland’s most popular seaside/port destinations at the end of the Wild Atlantic Way and is often seen as the Culinary Capital of Ireland.


His inspiration was to support the beautiful town of Kinsale to reboot this autumn. He is offering clients who book a Magic Vacations holiday to Disneyland Paris in 2021, a one-night stay with breakfast in an equivalent 3 or 4 star hotel in Kinsale.


John’s Travel Store in 15 Main Street, Kinsale which opened last year will become a Magic Vacations Welcome Centre in November 2020. It will promote Kinsale and all its services, attractions and businesses, restaurants, bars and shops. John is also developing a Kinsale “Passport” where visitors can follow a Kinsale trail getting their passport “stamped” as they go, and availing of multiple discounts and special 2 for 1 offers.


John Barrett shared “this year is our year to adapt and innovate in this crisis, and also support local business. This new normal of 2020, [it] means less holidays abroad. And yet we still need to think about 2021 to revive our own business and international travel. I believe that if we innovate like this, we can protect our own local business communities as well. We have already seen a huge amount of bookings for 2021 in the last month, and so this will benefit Kinsale in November of this year. We are aiming to get at least 500 visitors to Kinsale this November, and we are well on our way – offering a Magic Vacation/Staycation!”

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