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COVID-19 Trade Update Page

MSC Summer 2021 Trade Promotion

17th September 2020 - 4:30pm




All-Inclusive promotion back by popular demand

• Includes all 22 MSC Magnifica sailings from Southampton

• As well as cruises in Northern Europe, the Mediterranean and the Caribbean


This week marks the start of MSC Cruises latest promotion, the summer 2021 All Inclusive. By far the most popular promotion that the cruise line runs, it sees a Premium drinks package included as part of the price on over 1,000 sailings departing from April 2021 – November 2021 from multiple embarkation ports across the world.


As well as cruises to the Caribbean, and the East & West Mediterranean, the promotion includes all EX-UK cruises onboard MSC Magnifica which returns to Southampton in summer 2021 for her second full EX-UK season. With cruises starting on a Saturday, and Southampton as the only port of embarkation, there’s no need to fly to enjoy the best MSC Cruises EX-UK itineraries ever including visits to Malaga and Monaco on a 14 night Mediterranean cruise. There’s already so many reasons to book MSC Magnifica for 2021, and now you get drinks included too.


Of the promotion, Antonio Paradiso (MD MSC Cruises UK & Ireland) said “After receiving feedback from our agents, as well as loyal customers, and taking into consideration the market landscape we’ve decided now is the right time to launch our latest promotion. We are seeing a definite appetite for booking holidays for 2021, however the feedback from the market has been that it has to be the right product at the right price”.


“Our All-Inclusive promotion is always incredibly popular, however now more than ever it’s important for guests to know that everything is taken care of. The All-Inclusive price includes service charge and a premium drinks package so there really is nothing additional guests need to worry about. We understand the need from consumers to have a product that is great value, easy to understand and flexible which is why we think this promotion, combined with our stress free cruising programme allowing flexible booking terms is the right promotion to stimulate bookings”.


He continued “We think this promotion provides a great opportunity for agents who we know are receiving enquiries from guests interested in cruise to convert that initial interest into bookings, and ultimately to get their customers a great deal”.


The promotion includes a variety of options for guests from a two night mini cruise onboard MSC Magnifica sailing from Southampton with prices starting from £319pp, to a seven night cruise onboard one of the fleet’s newest ships MSC Grandiosa with prices starting from £644pp.


MSC Grandiosa became the first MSC Cruises ship to return to service following a pause in operations due to the coronavirus pandemic. Sailing in the Mediterranean she is currently on her 5th cruise with embarkations in Genoa and Civitavecchia amongst others. MSC Cruises has already announced a full winter 20/21 season with over 90 itineraries available from 31st October 2020.

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