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Hollywood Glamour for Etihad Airways

1st April 2015 - 12:00pm

Peter Baumgartner (Chief Commercial Officer Etihad), Nicole Kidman; James Hogan (President & CEO Etihad)

Peter Baumgartner (Chief Commercial Officer Etihad), Nicole Kidman; James Hogan (President & CEO Etihad)

Etihad Airways has launched its new global brand campaign with the worldwide premiere of a new television commercial  in Abu Dhabi, attended by Hollywood actress Nicole Kidman, representatives of the global media and hundreds of specially invited guests.   Nicole Kidman is both the star and narrator of the captivating feature, which will be shown on global TV stations and social media in both 60 and 30 second formats, with still versions of the campaign appearing in print, digital and on outdoor channels.

The TVC was shot onboard Etihad Airways’ new flagship Airbus A380 and in locations around the world, as well as various landmarks in Abu Dhabi.   The TVC also features a digitally created scene of Kidman in the interior of the soon to be opened Louvre Abu Dhabi, celebrated architect Jean Nouvel’s futuristic and awe-inspiring showcase of modern architecture, influenced by the light and geometric patterns of the Emirate.


The opening scene shows Kidman flicking through the pages of an inspirational novel at the Strahov library, with subsequent sequences showing the actress enjoying the revolutionary cabins and service offerings onboard Etihad Airways’ new A380.   These include relaxing in The Lobby, enjoying watching TV in the spacious First Apartment and finally falling back into the double bed in the bedroom of the three-room The Residence by Etihad™, the only such private living space in commercial aviation.   The closing line, “Because their goal isn’t to improve on what has been done before, but to totally reimagine it”, concludes the TVC with air-to-air footage of the new A380 in evening light, resplendent in the airline’s new ‘Facets of Abu Dhabi’ livery.

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