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Destination Canaries Reactivation

12th March 2021 - 2:30pm

The Ministry of Tourism presents Destination Canaries, the transformation strategy to reactivate the economy of the islands

The Ministry of Tourism presents Destination Canaries, the transformation strategy to reactivate the economy of the islands

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The Ministry of Tourism presents Destination Canaries, the Transformation Strategy to Reactivate the Economy of the Islands.

  • The Ministry of Tourism, Industry and Trade redefines the Canary Islands tourism model to integrate the primary, industrial, trade and service sectors in the main industry of the Archipelago.
  • Yaiza Castilla announces that the objective is to connect the entire Canary Islands economy with tourists through technology, allowing them a more authentic and sustainable experience.
  • Canary Islands Tourism will use the new business models of digital platforms with the intervention of the public and private sector in order to generate greater value for the destination

 

The Ministry of Tourism, Industry and Trade of the Government of the Canary Islands has presented the Destination Canaries strategy, which will redefine the tourism model of the islands over the next three years. The project involves access of all economic sectors of the Islands through technology to tourists, allowing them a more authentic and sustainable experience. This transformation of the current economic model of the Archipelago will facilitate the development of the local economy as well as the improvement of the tourism product through the connection of companies in the primary, industrial and trade sectors with tourism companies, and these companies with tourists.

 

The Minister of Tourism, Industry and Trade of the Government of the Canary Islands, Yaiza Castilla, and José Juan Lorenzo (Managing Director Turismo de Islas Canarias) a public company, presented the plan at an event held in person at Infecar. Broadcast by streaming, in which 1,229 people registered to watch the presentation of this shared transformation strategy to face the changes of post-Covid tourism. The plan will be achieved through collaboration between the public and private sectors, which will allow administrations and companies to cooperate and build a new ecosystem that is more sustainable, resilient and competitive, generating more value for the destination.

Yaiza Castilla stressed that the Canary Islands will be the first autonomous community to lead this digital transformation in tourism. “Our goal is to promote the boosting of the Islands’ economy through the consumption of local supply and to provide local economic agents with a direct connection to tourists. Technology will be our great ally in improving the experience of our visitors,” he explained. All this without forgetting the essential health safety of the destination required by the current crisis caused by Covid, and on which the Canary Islands has been working from the beginning.

 

The Councillor for Tourism emphasized the starting point in which the destination finds itself right now, with the pandemic as a decisive element and the fight against climate change as an unavoidable challenge. “The best response for the millions of people who will return to the islands in the near future is to make the tourism product visible throughout the entire value chain, through a platform that develops a business model similar to that of global operators. We do not want to replace them; we want to join them and offer a different alternative to our economic fabric and our visitors”.

 

During the meeting, experts from the private and public sectors shared their views on the future of tourism in the Canary Islands, since, as Yaiza Castilla said, “in the face of this imperative challenge of maintaining the competitiveness of the destination, co-governance, public-public and public-private collaboration are more necessary than ever, on whose technology we will rely on and adopt the rules of open organisations”.


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