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Brand USA Global Marketplace Builds the Future of U.S. Tourism

16th October 2020 - 9:45am

Christopher L. Thompson (President & CEO Brand USA) with Tony Lane (Executive Director Visit USA Committee Ireland)

Christopher L. Thompson (President & CEO Brand USA) with Tony Lane (Executive Director Visit USA Committee Ireland)


Brand USA announced the launch of Brand USA Global Marketplace -  one-stop-shop for U.S. travel partners and international audiences to interact this week. It is a custom-built, always-on, virtual platform to access to a diverse range of U.S. destinations, attractions, and points of interest for the international travel industry. A reimagined version of traditional trade shows and industry events, the digital platform enables the U.S. travel community to engage with the global tourism industry while international travel is limited due to the impacts of COVID-19.


Christopher L. Thompson (President & CEO Brand USA) says, “We are thrilled to launch Brand USA Global Marketplace in 2020. This is a ground-breaking digital platform that will enable U.S. partners and international audiences to foster meaningful business relationships and critical connections, at a time when it is needed most. Together, we’re building the future of U.S. tourism”.


The platform will further Brand USA’s efforts to invigorate U.S. tourism as the world recovers as it hosts ongoing networking opportunities, enrichment sessions, and large-scale events. Approximately 150 U.S. partners - ranging from destinations, regional marketing organizations, transportation services, attractions, hotels and hotel groups, to receptive tour operators - are expected to join the platform.


Featuring 5 portals - each designed for virtual exploration of the 50 states, 5 territories, and District of Columbia - Brand USA Global Marketplace provides registered users with travel itineraries, destination marketing collateral, and insights from industry experts. The Main Stage serves as a place for educational seminars, while the USA Partner Pavilions -featuring geographically-driven partner Pods representing the entirety of the U.S. - and Buyer Pavilion will facilitate one-to-one meetings. In the Networking Lounge, participants will have the opportunity to engage outside of scheduled sessions. Video On-Demand allows for self-guided discovery with three screens showing a variety of travel entertainment, educational, and featured programming. To simulate the relational exchanges that occur at industry events, registered users will also have access to a Virtual Briefcase and Business Card Jar, among other networking tools.


The second edition of Brand USA Travel Week Europe will be the first event to take place on Brand USA Global Marketplace. Connecting Europe with the U.S. travel industry, the four-day initiative (26-29 October 2020) will offer U.S. partners and European buyers the opportunity to schedule one-to-one appointments, and attend enrichment sessions that provide marketing insight from thought leaders in the industry. Additional information about Brand USA Travel Week Europe 2020 will be released in mid-October 2020, followed by announcements for events tailored for Canadian, Mexican, and Australian audiences in winter 2021.


Registration and programming details for the platform are available HERE.

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Christopher L. Thompson (President & CEO Brand USA) with Tony Lane (Executive Director Visit USA Committee Ireland)
Brand USA Global Marketplace builds the future of U.S. Tourism

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