Yasmin Mckechnie appointed as Princess Cruises’ Sales Director UK and Europe

Princess Cruises has announced the appointment of Yasmin Mckechnie as the new sales director for Princess Cruises UK & Europe, effective from 1 December 2025. Mckechnie succeeds Hayley Moore and will report directly to Eithne Williamson, vice president Princess Cruises UK & Europe.

Mckechnie joined Princess in April 2024 as senior sales manager, where she played a pivotal role in shaping the UK sales team’s strategic plans. Her leadership enabled sales managers to focus on strengthening individual accounts, building strategic partnerships, and driving business development across the UK.

Mckechnie’s career spans more than 14 years in the travel industry, including eight years at P&O Cruises, where she held positions such as strategic business manager and e-commerce manager, and six years at Virgin Holidays.

“Continuing my journey with Princess Cruises is exciting, and I look forward to leading our talented sales team across UK, Ireland and Europe as we work with our agent partners to showcase our incredible cruise brand across multiple markets,” Mckechnie said. “We will continue to work in partnership to discover new ways for mutual growth.”

Williamson added: “Yasmin has been an integral member of the Princess team since joining us in 2024, consistently demonstrating strong commercial acumen and a clear vision for strengthening our brand in the UK. We are delighted that she will now take the helm of our award-winning sales team, bringing her strategic expertise and enthusiasm to continue to elevate our trade engagement and deepen relationships with our valued partners across the UK, Ireland, and Europe.”

Williamson continued: “We are now commencing the process to backfill Yasmin’s current role as senior sales manager.”