#WeLoveLA – an update from Visit California

Visit California President & CEO Caroline Beteta has issued the following statement on the Los Angeles wildfires:

“We are all still processing the devastation wrought by the Los Angeles wildfires and the impact they had on the people and communities of LA, and those that love them.

“We are immensely thankful for the first responders that have been working tirelessly and are truly moved by the outpouring of support seen throughout this tragedy. From Angelenos volunteering their time and local restaurants opening their doors with free meals to the state’s tourism industry organizing donations and hotel discounts for evacuees. When the going gets tough, Californians rally together. Now we’re counting on you.

“Los Angeles has always been a beacon to the world – a place where dreams are born and stories unfold from the silver screen to iconic landmarks. Now this resilient city needs your help in its recovery story. One of the best ways to support the comeback of Los Angeles is to plan a trip.

“Impacted communities and businesses need the tourism economy to keep doors open and to support the many residents whose lives and livelihoods have been affected.

“Fortunately, more than 98 percent of Los Angeles County was not in a burn area.

“Los Angeles is the beating heart of California tourism. The city, along with its iconic sites and experiences – the Hollywood Sign, Universal Studios Hollywood, the Santa Monica Pier, Getty and Getty Villa, Griffith Observatory and many more – remain intact and accessible to visitors from around the world.

“Los Angeles depends on its normally thriving tourism economy. Plan a trip and help the local businesses and residents that need tourism now more than ever.”

#WeLoveLA

Impact Maps LAFireMaps_20Jan

1. Pacific Coast Highway re-route map – provides an alternative route to the coast around the Palisades fire closures.
2. Burn scar and icon map – helps to educate travellers where LA’s icons are in relation to the actual fires, showcasing that more than 98% of Los Angeles County is not in a burn area.