Travelbiz E-Zine
29
November
2023

Visitors to Malta from Ireland up 32% in 2023

#Traveltradetogether

Visitors to Malta from Ireland in January – September increased by 32% compared to the same period in 2022 latest figures have shown. There have been 37,027 visitors to Malta from Ireland so far in 2023, compared to 27,895 in 2022. This has also resulted in a 30% increase in expenditure by Irish tourists in Malta compared to the same period in 2022.

Overall, there have been 2,303,963 visitors to Malta from January – September, an increase of 30% compared to the same period in 2022 and a 7.2% increase compared to 2019. The average length of stay for visitors is 6.9 nights. Interestingly, 78% of tourists were first time visitors.

Figures have also shown that from January – September, 38.7% of overall visitors were aged 25 – 44, with 28.6% aged 45 – 64, 24.3% were 0 – 24, while 8.5% were over 65.

The main purpose for visiting Malta is for a holiday, which makes up 91.4% of visitors, with 4.6% travelling for business.

So far in 2023, 75% of booking have been non-package tourists, with 25% package.

Speaking about the figures, Tolene van der Merwe, Director of the Malta Tourism Authority for the UK & Ireland said “It is great to see such a big increase in visitor numbers from Ireland in 2023 compared to 2022. This continues the positive trend that shows that we are nearly back at the pre-pandemic levels of visitors.

“Malta continues to be a very popular destination for visitors from Ireland and with direct flights with Ryanair from both Dublin and Shannon Airport we are very optimistic that these positive trends will continue in 2024.”

Visit www.visitmalta.com for further information on Malta.

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