Travelbiz E-Zine
29
November
2023

Visitors to Malta from Ireland up 32% in 2023

#Traveltradetogether

Visitors to Malta from Ireland in January – September increased by 32% compared to the same period in 2022 latest figures have shown. There have been 37,027 visitors to Malta from Ireland so far in 2023, compared to 27,895 in 2022. This has also resulted in a 30% increase in expenditure by Irish tourists in Malta compared to the same period in 2022.

Overall, there have been 2,303,963 visitors to Malta from January – September, an increase of 30% compared to the same period in 2022 and a 7.2% increase compared to 2019. The average length of stay for visitors is 6.9 nights. Interestingly, 78% of tourists were first time visitors.

Figures have also shown that from January – September, 38.7% of overall visitors were aged 25 – 44, with 28.6% aged 45 – 64, 24.3% were 0 – 24, while 8.5% were over 65.

The main purpose for visiting Malta is for a holiday, which makes up 91.4% of visitors, with 4.6% travelling for business.

So far in 2023, 75% of booking have been non-package tourists, with 25% package.

Speaking about the figures, Tolene van der Merwe, Director of the Malta Tourism Authority for the UK & Ireland said “It is great to see such a big increase in visitor numbers from Ireland in 2023 compared to 2022. This continues the positive trend that shows that we are nearly back at the pre-pandemic levels of visitors.

“Malta continues to be a very popular destination for visitors from Ireland and with direct flights with Ryanair from both Dublin and Shannon Airport we are very optimistic that these positive trends will continue in 2024.”

Visit www.visitmalta.com for further information on Malta.

Subscribe to our E-Zine

    More

    from latest edition

    Choose Chicago Launches New Community-Driven Marketing Campaign
    17th June 2025

    Choose Chicago Launches New Community-Driven Marketing Campaign

    Launching ahead of IPW 2025, the “Never Done. Never Outdone.” campaign is an invitation to experience a Chicago that is endlessly creative, relentlessly driven, and always ready to surprise you....

    Read more
    Irish Travel Trade Loving Chicago!
    17th June 2025

    Irish Travel Trade Loving Chicago!

    The Windy City is buzzing as IPW 2025 kicks off in style—and the Irish travel trade is right at the heart of it! Last night’s spectacular launch event set the tone for what promises to be a reco...

    Read more
    TSN Maldives Draw – Finalists 5 & 6 Join the Race for Paradise!
    17th June 2025

    TSN Maldives Draw – Finalists 5 & 6 Join the Race for Paradise!

    More Names Added to the Maldives Dream Draw! The excitement for the ultimate TSN Maldives getaway continues to build! Travelbiz is thrilled to share the latest update on the TSN Prize Draw, with...

    Read more
    A&G Announces Major Revamp of Agent Resources Page, Enhancing Support for Travel Trade Partners
    17th June 2025

    A&G Announces Major Revamp of Agent Resources Page, Enhancing Support for Travel Trade Partners

    A&G, the multi-award winning, trade only travel insurance provider, today announced the upcoming launch of a significantly revamped and expanded Resources Page, designed to provide comprehensive...

    Read more
    The Spanish Tourism Office and Saborea España Return to Taste of Dublin 2025 with ‘Tasting Spain’
    16th June 2025

    The Spanish Tourism Office and Saborea España Return to Taste of Dublin 2025 with ‘Tasting Spain’

    The Spanish Tourism Office and Saborea España were proud to announce their partnership once again for Taste of Dublin 2025, presenting Tasting Spain a standout culinary showcase at the festival....

    Read more
    TTM 2025 – a Triumph
    16th June 2025

    TTM 2025 – a Triumph

    Thai Travel Market 2025 (TTM +), held in the lovely northern city of Chiang Mai, could only be deemed a triumph. The fabulous setting in the lush grounds of Royal Rajapruek Park highlighted the ...

    Read more