Travelbiz E-Zine
19
May
2023

Visitors to Malta from Ireland increases in the first quarter of 2023

#Traveltradetogether

The Malta Tourism Authority has announced that visitors from Ireland to Malta has increased significantly for the first quarter of the year (January – March 2023), when compared to the same time in 2019 and 2020.

January – March 2023 saw 9600 people travel to Malta from Ireland, compared to 6517 in 2019 and 7741 in 2020.

The success follows on from the new Ryanair route to Malta from Shannon Airport which was launched in March 2022. This is in addition to the Ryanair route from Dublin Airport.

The results have been released by the Malta National Statistics Office with the figures representing the first three months of the year 2023.

Malta and Gozo had a total inbound visitor count of more than 440,000 visitors from January to March 2023. The total expenditure in Malta and Gozo rose to €312.4 million over these months. This rise in visitor numbers has exceeded records of comparison from the first quarter of 2019 of other European countries such as Poland, France and Italy (source: NSO Malta).

With regards to cruise tourism, 21 cruise liners called at Malta during the first quarter of 2023. Over 70,000 passengers were recorded to call at the Grand Harbour according to the National Statistics Office, with 70% of traffic hailing from European countries.

The Malta Tourism Authority has also announced that it is investing to grow tourism further during the upcoming months. In the coming weeks, the VisitMalta brand will be featured around Giro d’Italia with on-the-field branding, online branding and media platform marketing. Additionally, MTA will be supporting future events, such as Isle of MTV, Nickelodeon, the BBC Orchestra, Robbie Williams concert, EuroPride Valletta.

Tolene van der Merwe (Director Malta Tourism Authority UK & Ireland) said, “We are delighted to see such a positive increase in visitor numbers from Ireland to Malta for the first quarter of 2023. These figures indicate that people are really keen to travel in 2023. We are looking forward to welcoming more visitors from Ireland for what we are sure will be a very busy summer in Malta” .

Dr. Gavin Gulia (Chairman MTA) said, “This special quarter of record growth has reached new levels in more than one way: records in the number of arriving tourists, records in the number of nights stayed, records in tourism expenditure, higher utilisation of existing capacity, and another record in off-peak tourism growth which all serve to make our achievement something worth commemorating”.

Mr. Carlo Micallef (Chief Executive Officer MTA) commented, “The success we are experiencing today is the fruit of the efforts of the Ministry for Tourism and the Malta Tourism Authority, together with the close collaboration of the stakeholders. The objective is to try and reach 2019 levels with higher quality tourism and more profitability for the industry; converting leads and sales; and creating and ameliorating partnerships in a bid to reach further audiences whilst promoting the VisitMalta brand to a wider range of destinations and segments.

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