United Airlines’ New Tech Helps Travellers Get Their Top Seat Choice

Window vs aisle seat – the age-old debate on which airplane seat is best. But no matter your preference, United is making it easier for travellers to sit in their favourite seat type even if their preferred seat isn’t available during booking. Fliers can find the new feature in the United mobile app, request their preferred seat and automatically get moved if one opens up.

Here’s how it works:

• Request your desired seatin the mobile app if your preferred seat type isn’t available at the time of booking your flight.
• Select where you’d like to sit, including preferences for window or aisle seats, exit rows or bulkhead seats.
• Get automatically assigned and notifiedabout your new seat assignment if your preferred choice becomes available.

With up to three million users interacting with the United mobile app daily, United is continuing to bring useful features to its app, and this is just the latest new app feature that gives customers more options and makes travel a breeze.

United is the first and only U.S. airline to offer the seat preference feature. It’s now rolling out widely to United travellers – just in time for the summer travel season.