Turkish Airlines Becomes Melbourne Victory’s New Principal Partner

Turkish Airlines is glad to announce its partnership with Melbourne Victory Football Club, becoming the Principal Partner of the esteemed professional sports team for the next three years, commencing for the 2024/25 season.

With a rich heritage of supporting a myriad of sports disciplines and teams worldwide, Turkish Airlines brings to this partnership a legacy of fostering athletic talent and sportsmanship. By joining forces with Melbourne Victory, a club celebrated for its spirit and achievements, Turkish Airlines not only extends its vast portfolio of sports engagements but also reinforces its dedication to bridging cultures and communities through the universal passion for athletic achievement.

Flag carrier will prominently feature as the front-of-shirt partner for Melbourne Victory’s Isuzu UTE A-League Men’s and Liberty A-League Women’s teams, as well as across all Academy sides. The partnership will extend to various in-stadia activations, signage, and digital platforms.

Melbourne Victory will join the airlines’ ranks alongside other high-calibre sporting names such as UEFA Champions League, Türkiye National Football Team, and a host of some of Türkiye’s domestic footballing giants.

On the new partnership Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat, stated: “We are glad to embark on this journey with Melbourne Victory—it’s a truly fitting partnership right now as we celebrate our inaugural entry into the vibrant city of Melbourne. Leveraging our shared values of excellence and passion for success to create memorable experiences for football fans and travellers alike is traditional for our airline at this point as we support numerous clubs in many athletic branches.”

Caroline Carnegie, Managing Director of Melbourne Victory also expressed her excitement about the newly formed alliance between the worlds of sports and aviation: “We are excited to welcome Turkish Airlines as our Principal Partner, especially as they embark on their expansion into Melbourne from March 2024. As a global powerhouse of the aviation business and one that wins countless awards for their service, customer satisfaction and sustainability, we are proud to be able to partner with them for the next three years and help them launch their brand into the Australian market.”

Over the weekend, Turkish Airlines celebrated its first inaugural flight into Melbourne and also announced its plans to add Sydney to its network by the end of 2024.

The brand-new Melbourne flights will operate three times per week on the Boeing 787-9 Dreamliner for the airline’s Winter operation, and A350-900 for Summer.