Travelbiz E-Zine
5
March
2024

Turkish Airlines Becomes Melbourne Victory’s New Principal Partner

Turkish Airlines is glad to announce its partnership with Melbourne Victory Football Club, becoming the Principal Partner of the esteemed professional sports team for the next three years, commencing for the 2024/25 season.

With a rich heritage of supporting a myriad of sports disciplines and teams worldwide, Turkish Airlines brings to this partnership a legacy of fostering athletic talent and sportsmanship. By joining forces with Melbourne Victory, a club celebrated for its spirit and achievements, Turkish Airlines not only extends its vast portfolio of sports engagements but also reinforces its dedication to bridging cultures and communities through the universal passion for athletic achievement.

Flag carrier will prominently feature as the front-of-shirt partner for Melbourne Victory’s Isuzu UTE A-League Men’s and Liberty A-League Women’s teams, as well as across all Academy sides. The partnership will extend to various in-stadia activations, signage, and digital platforms.

Melbourne Victory will join the airlines’ ranks alongside other high-calibre sporting names such as UEFA Champions League, Türkiye National Football Team, and a host of some of Türkiye’s domestic footballing giants.

On the new partnership Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat, stated: “We are glad to embark on this journey with Melbourne Victory—it’s a truly fitting partnership right now as we celebrate our inaugural entry into the vibrant city of Melbourne. Leveraging our shared values of excellence and passion for success to create memorable experiences for football fans and travellers alike is traditional for our airline at this point as we support numerous clubs in many athletic branches.”

Caroline Carnegie, Managing Director of Melbourne Victory also expressed her excitement about the newly formed alliance between the worlds of sports and aviation: “We are excited to welcome Turkish Airlines as our Principal Partner, especially as they embark on their expansion into Melbourne from March 2024. As a global powerhouse of the aviation business and one that wins countless awards for their service, customer satisfaction and sustainability, we are proud to be able to partner with them for the next three years and help them launch their brand into the Australian market.”

Over the weekend, Turkish Airlines celebrated its first inaugural flight into Melbourne and also announced its plans to add Sydney to its network by the end of 2024.

The brand-new Melbourne flights will operate three times per week on the Boeing 787-9 Dreamliner for the airline’s Winter operation, and A350-900 for Summer.

Subscribe to our E-Zine

    More

    from latest edition

    Tourist Authority of Thailand hosts leisure & luxury in The Land of Smiles
    15th June 2025

    Tourist Authority of Thailand hosts leisure & luxury in The Land of Smiles

    Leaving Khun Kade at the beautiful Michelin 2 Key property The Sarojin with his warm and hospitable team in Khao Lak was indeed a wrench.

    Read more
    Trailblazing Travel Leader Jo Rzymowska Receives Royal Honour for Championing Inclusion and Driving Industry Change
    15th June 2025

    Trailblazing Travel Leader Jo Rzymowska Receives Royal Honour for Championing Inclusion and Driving Industry Change

    Acclaimed travel expert and industry changemaker, Jo Rzymowska, has today been recognised in the King’s Birthday Honours List for her outstanding contribution to diversity and inclusion in the t...

    Read more
    Halloween Horror Nights Resurrects the Infamous Jason Voorhees in an All-New Haunted House
    13th June 2025

    Halloween Horror Nights Resurrects the Infamous Jason Voorhees in an All-New Haunted House

    Halloween Horror Nights Resurrects the Infamous Jason Voorhees in an All-New Haunted House, “Jason Universe,” Celebrating the Legacy of One of the Most Notorious Killers in Cinematic History, at...

    Read more
    The Maldives Dream is ON! TSN Prize Draw – First Finalists Announced!
    13th June 2025

    The Maldives Dream is ON! TSN Prize Draw – First Finalists Announced!

    Exciting News for the Irish Travel Trade! The moment you've all been waiting for is here! The TSN Maldives Draw has officially begun, and soon one lucky travel agent (and a friend) will be headi...

    Read more
    Tenerife Sales Mission Dublin
    13th June 2025

    Tenerife Sales Mission Dublin

    Our great friend Sara Rivero López (Media Manager) with the Spanish Tourism Office in Dublin brought together a group of Tenerife hotel suppliers on a 2025 sales mission function held in the Mar...

    Read more
    Portugal’s Wild Algarve: Sun, sea and sand – without the crowds
    13th June 2025

    Portugal’s Wild Algarve: Sun, sea and sand – without the crowds

    Travel journalist Deirdre Mullins finds calm, wild beauty, and a slower pace of life on a nature and wellness escape in Sagres and the Vicentine Coast in Portugal. The trail to Praia do Canal be...

    Read more