Travelbiz E-Zine
9
July
2026

Travelmarvel Promotes Michelle Ryan, Strengthening Irish Representation

Michelle Ryan, Country Manager for Ireland, expands remit following double digit sales growth.

Following two successful years supporting the growth of Travelmarvel in Ireland, Michelle Ryan has expanded her role to include Northern Ireland, providing dedicated on-the-ground support for travel agents and helping drive the continued growth of both Travelmarvel and APT Luxury.

Since joining the business, Michelle has played a key role in cementing the Travelmarvel brand in the Irish market, helping Travelmarvel achieve double-digit year-on-year sales growth while strengthening relationships with the Irish travel trade.

Effective from July, Michelle will be responsible for supporting travel agents throughout Ireland, continuing to support and grow the Travelmarvel brand in both markets, while also introducing APT Luxury to Northern Ireland agents.

Brad Bennetts, Head of Sales, APT Luxury & Travelmarvel, said: “Michelle has done a fantastic job in growing our brand and sales in Ireland and we’re delighted to expand Michelle’s role to provide dedicated, on-the-ground support for even more agents with this expansion into the North.

“When we entered the Irish market, we were one of only a handful of river cruise operators actively investing in the region. As the market continues to evolve and attract new entrants, maintaining a strong local presence is more important than ever.”

Michelle Ryan, Country Manager, Ireland, said: “With the rapid growth of the Irish market over the last two years, I am excited to extend my support to agents in Northern Ireland. I’ve had the pleasure of working with the market previously and know firsthand how important having dedicated on-the-ground support is. I’m excited to once again support the region and reconnect with colleagues and friends in the market.”

Michelle will continue to lead Travelmarvel’s growth with their current partners while driving the business’ presence across Northern Ireland. Travel agents interested in arranging a meeting with Michelle or learning more opportunities in the Irish market can contact her at: michelle.ryan@apttravelgroup.com.

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