Travel Counsellors Ireland Celebrate Record-Breaking Success at #20Beyond2025 Conference
Don Shearer (Managing Director of Travelbiz and Travelfinders Ireland) reflects on an unforgettable weekend of celebration, recognition and unity at the 20th Travel Counsellors Ireland Conference.
The #20Beyond2025 Conference marked a major milestone for Travel Counsellors Ireland, bringing together over 70 Travel Counsellors and more than 60 valued trade partners in a dynamic celebration of success, growth and collaboration. Hosted over two days, the event acknowledged individual and collective achievements across the business, under the inspiring leadership of Cathy Burke, Managing Director of Travel Counsellors Ireland.
“This event was nothing short of magical,” said Don Shearer. “The passion, professionalism and sheer joy from the Travel Counsellors community was palpable. It was an honour to witness and share in the celebration”.
Celebrating Excellence in Travel Counsellors Ireland.
Awards were presented to outstanding individuals and teams across various categories, highlighting not only high performance, but also long-standing dedication, innovation and customer excellence.
Net Promoter Score (NPS) Winners
Leisure: Michael Kelly
Corporate: Brenda Murray-Flynn
Service Milestones
20 Years as a Travel Counsellor: Lorraine Lawless, Mary Foyle, Kathy O’Sullivan
15 Years: Martina Hayden, Margaret Kelly
10 Years: Sinead Lonergan, Lorraine Wynne, Maeve Doherty, Sharon Tiernan Murphy
Top Performers & Special Recognition
New to Gold: Sarah Appleton
Biggest Booking Value (€250,000): Emma Campbell
TC Journeys Winner: Mandy Walsh (Winner of three major awards in 2025)
Shining Star: Rachael Higgins
Business Excellence: Andre Bedford
Head Office Honours
Special recognition was also given to key members of the Travel Counsellors Ireland Head Office team:
20 Years of Service: Cathy Burke
15 Years: Bernie Whelan
10 Years: Caitriona Kelliher
Travel Counsellors Award Winners 2025
Business Growth: Brenda Murray-Flynn
Business Partner of the Year: Ivan Beacom (Aer Lingus)
Customers for Life: Mandy Walsh
Lifetime Achievement: Mary Foyle
Making Waves Award: Alanah Byrne & Suzanne Row (MSC Cruises)
Most Helpful TC: Sharon Tiernan Murphy
New Business Champion: Andre Bedford
Top Cruise TC: Sinéad Lonergan
Top New Starter: Miriam Kelliher
Top Performing Corporate TC: Catherine Maguire
Top Performing TC: Emer McDermott
Looking Ahead
Travel Counsellors Ireland continues to set new benchmarks within the industry, with an unwavering focus on customer care, innovation and building lasting relationships.
“Our full Travel Counsellors Ireland Conference report will be featured in next week’s Travelbiz Trade Partners E-Zine,” added Don Shearer. “Congratulations once again to Cathy, Bernie, Ciara and the entire Travel Counsellors Ireland team for leading with heart, purpose and excellence”.
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