Tourism Ireland teams up with Rory Best for latest campaign

New Tourism Ireland campaign targets British travellers for golfing holidays.

Tourism Ireland is teaming up once again with former rugby player Rory Best in its latest campaign to promote Ireland as a leading golf destination.

With The 153^rd Open at Royal Portrush only weeks away, the promotion includes a new online video, presented by Rory. It’s part of a wider partnership with The Telegraph – set to reach almost 5 million people – to boost travel from Great Britain to Ireland this year.

In the video, Rory joins Northern Ireland golfer Olivia Mehaffey to play some of their favourite holes on the world-famous Dunluce Links course at Portrush. Rory also chats with Royal Portrush Head Professional Gary McNeill about the legacy of The Open and its impact on younger players.

The video, which can be viewed here, will be shared on the digital channels of The Telegraph. It features footage of some of our spectacular courses, including Galgorm Castle Golf Club, Holywood Golf Club, Lough Erne Resort, Castlerock Golf Club, Rosapenna, Enniscrone Golf Club and Ballyliffin Golf Club. Rory and Olivia also talk about some of the fantastic things to do off the course, including iconic locations like the Giant’s Causeway and Carrick-a-Rede Rope Bridge, as well as sampling the amazing food and drink scene in Belfast.

The promotion also includes articles in the print and online versions of The Telegraph, showcasing Ireland as a world-class golfing and leisure destination.

Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: “Our latest partnership with Rory Best and The Telegraph will highlight Ireland as a leading golf destination to almost 5 million potential British holidaymakers. Rory’s passion for golf and for Ireland shines through in the video and will no doubt inspire viewers to come and visit Ireland in 2025 and beyond.”

In the video, Rory Best praises our superb golf offering, saying: “The courses are spectacular, but they’re also picture framed by the fabulous surroundings we have in the island of Ireland.”