Tourism Ireland leads sales mission to Australia and New Zealand

Tourism Ireland’s sales mission visits Brisbane, Sydney, Melbourne and Auckland.

Tourism Ireland’s 2024 sales mission to Australia and New Zealand is taking place this week. A delegation of ten tourism companies from Ireland is participating in the targeted sales mission, to grow tourism from both markets in 2025 and beyond.

The sales mission, which will visit Brisbane, Sydney, Melbourne and Auckland, includes a B2B event in each city, featuring interactive presentations to showcase Ireland and the participating companies from Ireland engaging in hundreds of meetings with key travel professionals from Australia and New Zealand. Networking events with key tour operators, airlines and travel journalists will also take place.

The aim is to engage with travel professionals in the four cities who are currently selling Ireland, or who have good potential to sell the destination in the future – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their programmes.

Sofia Hansson, Tourism Ireland’s Manager Australia and New Zealand, said: “Our sales mission is an important element of our programme of activity in Australia and New Zealand this year – to highlight the many things to see and do, and all that is new and exciting, on a holiday in Ireland. It gives our tourism partners from Ireland an excellent platform to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, to encourage them to include the destination in their future programmes.”

Visitors from Australia and New Zealand are highly prized as they tend to stay longer, spend more and visit more regions than the average visitor to Ireland. They travel right around the island and many visit in the shoulder season.