Travelbiz E-Zine
12
June
2023

Tourism Ireland campaign in the US highlights Shannon Airport as gateway to Wild Atlantic Way

#Traveltradetogether

New €600,000 campaign promotes Wild Atlantic Way and encourages US holidaymakers to fly direct to Shannon.

Tourism Ireland is rolling out a new €600,000 campaign promoting the Wild Atlantic Way and highlighting direct flights from the United States (from New York, Boston and Chicago) to Shannon Airport, operated by Aer Lingus and United Airlines.

The campaign includes a new 30-second video featuring Irish photographer Conor Vaughan, who describes and praises the breath-taking landscapes and scenery of the Wild Atlantic Way. The video is being shared on YouTube and Facebook, as well as on popular media websites in the United States, and will be seen by millions of people across the US. It encourages viewers to “fly direct to Shannon Airport from Boston, Chicago and New York”. To view the video, click here.

The aim of the campaign is to highlight Shannon Airport as the gateway to the Wild Atlantic Way and raise awareness of, and drive holiday bookings to, this part of Ireland. It will run until the end of June and will deliver around 70 million impressions (opportunities to see), as well as 258,000 referrals to third-party tourism businesses.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our latest campaign is promoting the Wild Atlantic Way and highlighting Shannon Airport as its gateway from the United States. The campaign will deliver around 70 million impressions (opportunities to see) and 258,000 referrals to third-party tourism businesses. Our aim is to highlight the many great experiences and attractions, as well as the warm welcome, that awaits our US visitors along the Wild Atlantic Way.”

As well as the new video, other highlights of Tourism Ireland’s Wild Atlantic Way campaign include:

  • Ads on popular digital and social platforms, including YouTube and Facebook, as well as on top media websites like Matador Network;
  • Activity with leading travel and travel deals websites like Travelzoo, ShermansTravel and Dunhill Travel Deals, highlighting attractive vacation packages along the Wild Atlantic Way;
  • Co-operative promotions with United Airlines, to highlight its direct flights to Shannon Airport from Newark and Chicago;
  • A competition to win a trip for two to the Wild Atlantic Way with Matador Network; and
  • A specially-created page on Tourism Ireland’s website in the US, Ireland.com, titled ‘Ireland’s Wild Atlantic Way is Calling’.

 

Subscribe to our E-Zine

    More

    from latest edition

    Maurice embarks on a new Journey!!
    01st November 2024

    Maurice embarks on a new Journey!!

    Maurice shares his breaking news with you all this morning. After an Incredible Journey with Click&Go Holidays, I’m Embarking on a New Adventure. After three great years as Head of Sales with Cl...

    Read more
    Irish Travel Agents Association statement on weather conditions in Spain
    01st November 2024

    Irish Travel Agents Association statement on weather conditions in Spain

    Many areas in the east and south of Spain are experiencing severe flooding and extreme weather conditions, with transport links adversely affected. Clare Dunne, CEO of the ITAA said, “The ITAA a...

    Read more
    Jamaica Attractions and Adventures
    01st November 2024

    Jamaica Attractions and Adventures

    Travelbiz brings you more to see and do in Jamaica. Our trade partner overview is for you to copy and share with your customers and colleagues. Discover Jamaica with Travelbiz today.
    Jamai...

    Read more
    Attraction Ticket Store invite Irish trade partners to register today.
    01st November 2024

    Attraction Ticket Store invite Irish trade partners to register today.

    Welcome to www.AttractionTicketStore.com our rebranded Travel Trade Tickets and Tours website, providing a one-stop-shop for USA, Canada and European attraction ticket admissions, city sightseei...

    Read more
    That’s an Air Canda Sales Blitz Wrap!
    01st November 2024

    That’s an Air Canda Sales Blitz Wrap!

    Bláithín O’Donnell, Air Canada, Sales Manager, Ireland and Bernadette Goldsmith, inside sales coordinator Air Canada Ireland, along with the Air Canada sales team recently completed their annual...

    Read more
    First look at spectacular Christmas and New Year’s festivities with MSC Cruises
    01st November 2024

    First look at spectacular Christmas and New Year’s festivities with MSC Cruises

    Today, MSC Cruises is announcing a lineup of Christmas festivities for the 2024 winter itineraries. This year, all of MSC Cruises ships, including MSC Preziosa, MSC Virtuosa and MSC World Europa...

    Read more