Stuba announce record breaking sales figures

Stuba, the leading accommodation-only specialist, has announced record sales figures for the first two weeks of January, with a staggering 46% increase in sales overall compared to 2023, their previous record-breaking year!  Monday 8th January saw their biggest-ever sales day in the 10 years they have been trading in Ireland.

The biggest growth destinations have been Mallorca (+73%), London (+61%), New York (+53%), and Lanzarote (+54%). Stuba has also reported double-digit growth in Las Vegas, Miami, Boston, Gran Canaria, Rome, Malta, and Cancun.

Stuba goes on to report that the average length of stay remains static year on year at 4.5 nights, with the average daily rate standing strong at EUR 190.

Matt Stuart, CCO said, “We are thrilled to see these figures for the first two weeks of January! This year we celebrate 10 years of trading in Ireland, and the support from our agents continues to go from strength to strength. It’s great to see that both long and short haul destinations are being booked and seeing exceptional growth. We’ve enhanced our already outstanding pricing in key regions and consistently refined our website based on valuable agent feedback. These figures are a testament to the trust of our agents.”