Spring Hotels Group increases Irish trade support with agent roadshow and new online training hub

Spring Hotels has reaffirmed its commitment to the Irish market with an ambitious new focus on the travel trade, including the launch of a bespoke online education platform and an in-person agent roadshow led by UK Key Account Manager, Lawrence Peachey, who is currently overseeing the Irish region.

The move follows the launch of Friends of Spring, Spring Hotels’ new online help guide and training engine created specifically for agents. Designed to make it easier than ever to do business with the Tenerife-based hotel group, the platform gives travel partners instant access to images, property updates, and brand resources. It also initiates with a fun quiz to educate the agents about the properties.

Keen to bring the brand’s refreshed message directly to agents, Peachey recently completed a successful 7 County roadshow including visits to Kerry, Cork, Shannon, and County Cavan. The tour was designed to meet as many frontline agents as possible and provide a hands-on update about Spring’s growing portfolio and booking tools.

As part of the visit, Peachey provided agents with the latest developments from the group including the recent acquisition news of Sir Anthony, Mediterranean Palace, and Cleopatra Palace; key updates on flagship resorts Arona Gran Hotel, Hotel Vulcano and Spring Hotel Bitácora; tools and tips for navigating the new Friends of Spring platform and direct training on how to use the SpringPro agent booking platform.

The tour included an evening event hosted at the Annebrook House Hotel in Mullingar where Peachey co-hosted a dedicated training session for homeworkers, reinforcing Spring’s open-door approach and trade-first philosophy. The event was attended by 25 agents including.

“Spring Hotels is committed to being accessible to the trade as they contribute significantly to our overall business growth strategy, Ireland is a really important part o2025/6 growth”, said Joanne Robinson, Director of Sales at Spring Hotels.

Key Account Manager Peachey said, “This roadshow was all about showing up, listening to agents, and making sure they’re equipped with the tools, knowledge and support they need to sell confidently. We’re incredibly excited about the growing Irish market and the enthusiasm we’ve seen from agents across the country.”

The support is already paying off, with Padraic Keogh Travel in Trim proudly featuring a Spring Hotels offer in its shop window that has resulted in a booking of the Arona Gran Hotel.

The Friends of Spring platform can be accessed at: friendsofspring.springhoteles.com.

To book directly via SpringPro, visit: springpro.springhoteles.com.

The Sir Anthony Hotel in Tenerife is a luxurious, five star adults-only beachfront retreat located in the vibrant resort area of Playa de las Américas. Known for its elegant, contemporary design and personalised service, the hotel offers direct access to the golden sands of El Camisón Beach. Guests enjoy stylish rooms, many with private plunge pools, alongside exclusive amenities like a rooftop spa, gourmet dining at the Windsor Restaurant, and access to the wider Mare Nostrum Resort facilities. It’s a refined escape ideal for couples seeking relaxation, sunshine, and sophistication in the heart of southern Tenerife.

Spring Hotel Vulcano is a 4-star hotel located in the heart of Playa de las Américas, Tenerife.
Situated just 300 meters from the beach, the hotel is an Urban Oasis in the heat of Las Americas. The hotel features 371 rooms, including options with pool views and exclusive UP! rooms that provide access to a private rooftop terrace with an infinity pool, sunbeds, and complimentary snacks and drinks.

The Mediterranean Palace Hotel in Arona, Tenerife, is a luxurious 5-star beachfront resort located in the heart of Playa de las Américas. Part of the expansive Mare Nostrum Resort complex, it offers guests direct access to the golden sands of El Camisón Beach. The hotel features elegant rooms and suites, many with private balconies offering stunning views of the ocean or mountains. Guests can indulge in a variety of dining options, including international cuisine at themed restaurants, and enjoy amenities such as two outdoor pools, a spa, a fitness centre, and a children’s club.

The Cleopatra Palace Hotel in Playa de las Américas, Tenerife, is a 4-star beachfront property . Part of the expansive Mare Nostrum Resort, it offers guests access to a variety of facilities, including multiple swimming pools, restaurants, and bars . The hotel is situated directly across from the palm-lined promenade and Playa del Camisón beach, providing a prime location for beachgoers. Accommodations are spread across three buildings, featuring rooms and suites with balconies, some offering ocean or pool views.

Arona Gran Hotel is a 5-star, adults-only hotel located in Los Cristianos, Tenerife. It boasts 391
rooms, including 379 twin rooms and 12 junior suites, spread over seven floors. The hotel offers
various amenities such as three outdoor freshwater pools, a spa, fitness centre, and multiple dining options. Guests can enjoy panoramic views of the Atlantic Ocean and the island of La Gomera from the hotel’s location along the seafront promenade.

Spring Hotel Bitácora is a popular 4-star hotel located in Playa de las Américas, Tenerife. It features 314 comfortable rooms spread across eight floors, offering a mix of standard and superior accommodations suitable for families, couples, and groups. The hotel boasts multiple outdoor swimming pools, a spa, fitness facilities, and several restaurants and bars serving a variety of international cuisines. Its prime location close to the beach and local attractions makes it an ideal base for exploring Tenerife’s vibrant southern coast while enjoying relaxing amenities and friendly service.