Travelbiz E-Zine
29
August
2023

South Florida-Based Powerhouses Royal Caribbean and Inter Miami CF Announce Unprecedented Partnership

#Traveltradetogether

The World’s Largest Cruise Line is Set to Become the Club’s Main Partner and Official Holiday Partner.

Royal Caribbean International and Inter Miami CF kick off an unprecedented, multiyear partnership to energize fans in South Florida and around the world. The world’s largest cruise line signs on as the Club’s Main Partner and Official Vacation Partner.

Royal Caribbean International and Inter Miami CF have joined forces in an unprecedented, multiyear partnership that will combine the passion and commitment of the respective powerhouses in holidays and sports.

Royal Caribbean will become the Club’s Main Partner and Official Vacation Partner. The world’s largest cruise line and Inter Miami kicked off the first phase of their partnership in a bold way by officially welcoming global football icons and their families to Miami in July. The highly anticipated unveiling event, La Presentación, marked the start of a new era, where the “Freedom to Dream” took center stage in a sold-out DRV PNK Stadium.

“Royal Caribbean started in Miami more than 50 years ago, and we have always had heart and passion for our community,” said Jason Liberty, president and CEO, Royal Caribbean Group. “It’s been exciting to see Inter Miami’s success, including their recent Leagues Cup title, energize South Florida. As the Club’s Main Partner, we are thrilled to build on that momentum together and deliver memorable moments to fans around the world.”

“We are proud to partner with Royal Caribbean, an iconic Miami brand,” said Inter Miami CF Managing Owner Jorge Mas. “As a global leader in the cruise industry, Royal Caribbean shares Inter Miami’s innovative drive. Together, we will set the standard for the future of sports partnerships.”

Fans will see the partners unite on and off the field, through stadium LED, in-game content, fan zone activations, the Club’s digital and social platforms, and more starting with the next home game at DRV PNK Stadium. In addition, the two hometown favorites’ shared commitment to the community they call home will come to life across local initiatives in South Florida, building on Royal Caribbean’s decades-long track record of celebrating and contributing to the destinations its ships visit and Inter Miami’s commitment to harnessing the power of fútbol to do good since the Club’s inception.

“We always look for the opportunities that will provide us with an authentic partnership, and this one is a perfect fit,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “This partnership makes total sense for all of us: two local brands with global audiences and huge ambitions.”

“Royal Caribbean and Inter Miami have won the hearts and minds of fans from around the world,” said Kara Wallace, senior vice president and chief marketing officer, Royal Caribbean International. “Together as partners, the possibilities to reach more dreamers and adventurers are exponential from ship to pitch, especially as we look forward to the arrival of the new Icon of the Seas to Miami.”

The partnership comes on the heels of the countdown to the start of a new era for holidays. As Miami welcomes one icon, its next is set to make its debut in January 2024 – Royal Caribbean’s Icon of the Seas. As the first-of-its-kind combination of every type of holiday, from the resort getaway to the beach escape and the theme park adventure, the cruise line’s best-selling ship welcomes every type of family and adventurer. Everyone can make memories together and set out on their own adventures without compromise across record-breaking thrills, relaxing ways to chill, a neighborhood designed for young families, more than 40 ways to dine, drink and be entertained; and more. Details on what Icon has in store are available at www.RoyalCaribbean.com/Icon.

Subscribe to our E-Zine

    More

    from latest edition

    Etihad Airways Celebrates Launch Flights To Eight More Destinations This June
    20th June 2024

    Etihad Airways Celebrates Launch Flights To Eight More Destinations This June

    In a massive boost to its network schedule, Etihad Airways, the national airline of the UAE, is celebrating the launch of flights to eight destinations this June, taking the total number of oper...

    Read more
    Statement from Aer Lingus on industrial action
    19th June 2024

    Statement from Aer Lingus on industrial action

    Aer Lingus is currently assessing the impact of the industrial action served by IALPA including the work to rule which it has outlined to commence from 26 June 2024. This action will have a whol...

    Read more
    Royal Caribbean International Announces New VP EMEA
    19th June 2024

    Royal Caribbean International Announces New VP EMEA

    Today, Royal Caribbean International has announced that Gerard Nolan has been appointed Vice President, Europe Middle East Africa (EMEA) at Royal Caribbean International. In this role, Gerard wi...

    Read more
    Log your bookings by the 30th June
    19th June 2024

    Log your bookings by the 30th June

    For a chance to be part of this, you will need to log your Aer Lingus, American Airlines and British Airways bookings from the U.K. and Ireland to the USA between 13th May – 30th June 2024, for ...

    Read more
    The Brand USA MegaFam is back for 2024!
    19th June 2024

    The Brand USA MegaFam is back for 2024!

    In partnership with Aer Lingus, American Airlines and British Airways, the 2024 Brand USA U.K. & Ireland MegaFam will see 60 travel agents travel on six itineraries across the United States. The...

    Read more
    Air Canada welcomes back Dublin-Vancouver service
    18th June 2024

    Air Canada welcomes back Dublin-Vancouver service

    Air Canada is celebrating the return of the summer Dublin-Vancouver service to complement the Dublin-Montreal summer service and the year-round Dublin-Toronto service. Blaithin O’Donnell and Ber...

    Read more