Travelbiz E-Zine
13
August
2024

Shannon Airport shortlisted for two prestigious national media awards

Shannon Airport shortlisted in two categories at the Digital Media Awards 2024 including ‘Best App’ for recently launched Shannon Airport app.

Shannon Airport is in the running for two awards at the Digital Media Award 2024. Now in its 21st year, the Digital Media Awards are one of the most prestigious digital awards in Ireland, recognising the creativity and innovation across multiple areas which include digital content creation, advertising, mobile media and more.

The recently launched Shannon Airport app has been shortlisted in the ‘Best App’ category, which recognises app developers who showcase their innovation in creating top tier apps. Shannon Airport’s app, launched in July 2024, is the first of its kind in Ireland to feature smartwatch integration and augmented reality bag size checkers to further enhance the passenger’s journey from booking flights, and car parking right through to check-in, and departure.

Shannon Airport was also nominated in the ‘Best Collaborative Campaign’ category alongside its media agency partner, Havas Media for Shannon Airport’s Dream Partnership for a Dream Holiday campaign. This category recognises collaborations which demonstrate creativity, innovation and best practice across multiple platforms and channels.

The ‘Dream Partnership for a Dream Holiday’ campaign worked to drive route awareness to top summer city and sun destinations from Shannon while championing its ‘hassle-free airport experience through a targeted multimedia campaign encompassing print, radio, out-of-home, cinema and social media. The campaign also included a hugely successful partnership with 2FM on the Dream Ticket Giveaway, which saw the airport give away flights to all 33 of Shannon’s summer destinations during a week-long partnership with the national broadcaster, which also included a live broadcast from Shannon Airport.

Commenting on the nominations, Trevor Curran, Marketing Manager at The Shannon Airport Group said: “We are honoured to be shortlisted in two categories this year in the renowned Digital Media Awards. We have had very positive feedback from customers on our recently launched Shannon Airport app and it is fantastic to have it acknowledged by our industry peers with the nomination for ‘Best App’.

“We are very fortunate to work with Havas Media, and together, we created the Dream Holiday campaign to bring our summer schedule to life within our target audience. We are very proud of this campaign which really is a testament to the power of creative collaboration.

“We are amongst some incredible other brands in this year’s nominations list and wish all finalists the very best of luck at the upcoming awards in September.”

Hannah Kelleher, Account Director at Havas Media added: “We are thrilled to be nominated for this award. We recognised the need for a strong partnership to promote Shannon Airport’s Summer schedule, and 2FM proved to be the perfect fit.

“Working with The Shannon Airport Group is always a pleasure, they are incredibly collaborative and eager to explore new ideas. Given the success of this partnership, we are excited to continue building on our collaborative projects in the future.”

The winners will be announced at a gala dinner on the 6th September at the Clayton Hotel, Burlington Road, Dublin.

Subscribe to our E-Zine

    More

    from latest edition

    Up to 25% Off plus Complimentary Amenity of Your Choice with Oceania Cruises
    14th February 2025

    Up to 25% Off plus Complimentary Amenity of Your Choice with Oceania Cruises

    Up to 25% Off plus Complimentary Amenity of Your Choice with Oceania Cruises

    Read more
    YOLO, Fly SOLO: United Airlines Shares How Travelers Can Treat Themselves Ahead of National Plan a Solo Vacation Day
    13th February 2025

    YOLO, Fly SOLO: United Airlines Shares How Travelers Can Treat Themselves Ahead of National Plan a Solo Vacation Day

    This love-filled February, solo travel is on the rise and United is sharing travel hacks, popular destinations and app features to empower adventurers to get ready for National Plan a Solo Vacat...

    Read more
    IAG Hires Heiko Heidusch as Senior Vice President of Strategic Airline Partnerships
    13th February 2025

    IAG Hires Heiko Heidusch as Senior Vice President of Strategic Airline Partnerships

    Heidusch joins IAG from Lufthansa Group and will lead IAG’s strategic partnerships team, reporting into Chief Commercial Strategy Officer, Julio Rodriguez. International Airlines Group (IAG) has...

    Read more
    Dubai Sees 14% Surge in UK Visitors, Welcoming 1.33 Million in 2024
    13th February 2025

    Dubai Sees 14% Surge in UK Visitors, Welcoming 1.33 Million in 2024

    In yet another remarkable annual performance, Dubai welcomed 1,327,000 UK visitors from January to December 2024, a 14% year-over-year increase that surpasses the previous year of 1,169,000 in 2...

    Read more
    Windstar Cruises’ Flagship Sailing Yacht Wind Surf Unveils Redesigned Public Spaces & New Suites
    13th February 2025

    Windstar Cruises’ Flagship Sailing Yacht Wind Surf Unveils Redesigned Public Spaces & New Suites

    Windstar’s flagship sailing yacht reveals the first stage of its refurbishment with refreshed public spaces, dining venues, and suites. Windstar Cruises’ flagship vessel, Wind Surf, has unveiled...

    Read more
    Crystal Sets New Standard: Faster Commission Payments for Travel Advisors
    13th February 2025

    Crystal Sets New Standard: Faster Commission Payments for Travel Advisors

    Crystal, the leader in exceptional cruise experiences, has announced that it is redefining the way the brand supports its valued travel advisors with an unprecedented approach to commission paym...

    Read more