Shannon Airport launches new national brand campaign: “The Best Place to Fly From”

Shannon Airport today unveiled its new brand campaign, “The Best Place to Fly From” – a fun, semi-animated celebration of the airport’s famously friendly and hassle‑free experience. Fronted by two feathered “frequent fliers”, the campaign builds on Shannon Airport’s established reputation as Ireland’s Favourite Airport, earned through its award‑winning customer experience and status as Ireland’s top airport brand for a third consecutive year (RED C BRII 2025).

The 30‑second hero film also stars two members of the Shannon Airport team – Clare native Gerry O’Halloran (Airport Police & Fire Service) and Julia Shortt (Airport Search Unit) from Tipperary – who assist the little birds with the start of their holiday. From the car park to the departure gate, the ad highlights everything that makes travelling through Shannon different: car parks located just minutes from the terminal, swift security screening and an easy journey from check‑in to take‑off.

Speaking at the launch, Tim Ryan, Group Head of Brand and Marketing at The Shannon Airport Group, said: “This campaign captures the warmth, ease and personality that people associate with Shannon Airport. We wanted to create something fun that reflects the reality – passengers love flying from Shannon because it’s quick, friendly and hassle‑free. The team here delivers an experience passengers simply won’t find elsewhere, and our two animated ‘frequent fliers’ bring that to life in a memorable way. As Shannon Airport’s route network and investment in the customer experience continues to grow, the focus remains the same – making Shannon the best place to fly from.”

The campaign arrives as Shannon Airport continues to expand and enhance its facilities. With 1,000 new spaces added to the Park4Less car park, passengers now enjoy greater choice of short-stay and long-stay parking – all within a 7‑minute walk of the terminal. The airport’s screening technology also allows passengers to keep their 100ml liquids and gels, as well as their electronics in their bags, significantly speeding up the security experience for families, holidaymakers and business travellers.

Shannon Airport’s commitment to an inclusive experience also remains a priority with the airport offering age‑friendly services, a dedicated Sensory Room, and full participation in the Hidden Disabilities Sunflower Programme, ensuring passengers with additional needs feel comfortable and supported.

Travellers can choose from 40 routes from Shannon Airport in 2026 – the airport’s largest schedule in 17 years. This includes five new Ryanair services to Frankfurt, Rome, Madrid, Poznań and Warsaw, alongside increased frequencies on key routes such as Aer Lingus’ Boston service, rising to 10 flights per week at peak summer, and Paris, increasing from two to three weekly flights from May to October.

Staff from across Shannon Airport had the opportunity to feature in the new brand campaign by submitting photos and short videos. Gerry and Julia were selected by the production team to star in the final film, which was shot entirely at Shannon Airport.

Beginning today (Wednesday 25^th February), the fully integrated “The Best Place To Fly From” campaign will run nationwide across TV, cinema, radio, digital and out‑of‑home channels throughout the year.

The campaign was developed in collaboration with creative agency, Connelly Partners, and media agency, Havas Media Ireland. The film was produced by multi-award-winning animation production company Piranha Bar and directed by Gavin Kelly.

To keep the celebrations flying high, Shannon Airport will announce details of a major flight giveaway on its social media channels in the coming weeks.