Royal Caribbean announces partnership with AS Monaco
The Cruise Line Becomes Premium Partner of The Monaco-Based Football Club.
Royal Caribbean International has announced its partnership with world-renowned football club, AS Monaco. Appearing on the lower back of the team shirt, the holiday experts will become a premium partner ahead of the 2023/24 season, which began on 11th August.
Alongside the logo placement, Royal Caribbean will participate in a wide range of branding opportunities targeting AS Monaco fans worldwide including in-stadium and digital activations. The collaboration will provide both brands with an established platform to engage and strengthen their global presence.
Ben Bouldin, vice president of Europe, Middle East and Africa, Royal Caribbean International said: “AS Monaco is an excellent football club with a rich history and dedicated and loyal fan base that mirrors that of Royal Caribbean. There is a strong connection between our unparalleled onboard experiences and Europe’s most loved sport, with both creating life-long memories for the entire family. This partnership enables Royal Caribbean to connect with enthusiasts worldwide and showcase our game-changing ships to new audiences, we’re excited to be officially onboard.”
Ben Lambrecht, AS Monaco CEO, said: ““We are delighted to welcome Royal Caribbean, a major player in its sector, as one of the Club’s partners. Memory making opportunities are the heart of our respective activities. We look forward to the new season together.”
The partnership news with the French league one team comes as the cruise line’s next Oasis Class ship, Utopia of the Seas, is continuing construction in the Chantiers de l’Atlantique shipyard in St Nazaire, France. Royal Caribbean is committed to the key market and continuing to build its presence in the area.