Riviera Travel to launch €99 deposit across ALL holidays

Riviera Travel has announced the introduction of a reduced €99 per-person deposit, marking the first time in the company’s history it has offered a low, flat deposit across all holidays, all products and all departure dates.

The new €99 deposit helps remove barriers to booking, giving your customers the confidence to secure their ideal Riviera holiday, including preferred dates, cabins or rooms, with minimal upfront commitment.

Launching on Thursday 9 April, the initiative is designed to support agents in reassuring customers who may be hesitant to commit, while helping to stimulate demand in the current market.

The €99 deposit will apply to new bookings only, across all product categories including river cruises and escorted tours, for departures from 2026 through to 2028.

Importantly, the €99 deposit represents the full deposit amount with no change to existing balance due dates. This gives your customers the freedom to plan ahead and lock in the holiday they really want, while knowing support is there when it matters most.

The offer is supported by Riviera’s long-standing reputation for trust and peace of mind. Customers benefit from expert Tour Managers and Cruise Directors on every holiday, alongside UK-based support teams and 24/7 assistance while travelling.

Riviera Travel is a Which? Recommended Provider for 14 consecutive years, with an ‘Excellent’ Trustpilot rating of 4.7/5*, and all holidays are IAA and TOPP protected as standard. Backed by over 40 years’ operational experience, Riviera offers clear communication and support if plans change.

Riviera Travel is seeing continued strong demand for its European holiday programme but is keen to ensure cautious customers are not left behind. To support agent confidence at point of sale, the company has confirmed that should a holiday be cancelled in line with FCDO advice, customers will receive a full refund of their holiday payment, regardless of value or can be transferred to a different Riviera holiday. In addition, Riviera’s river cruise and airline partners have already hedged a significant proportion of their 2026 fuel requirements, helping to protect pricing at this stage and reinforcing the benefits of booking early.

Key Details for Agents

• Deposit amount: €99 per-person
• Applies to: All products, all dates, all departures
• Booking period: 09 April to 27 May 2026
• Balance due dates: Unchanged
• Can be used in conjunction with 10% off 2027 & 2028 current offer

Why This Matters

The move is aimed at helping agents overcome booking hesitation, particularly for longer-lead departures, while giving customers greater confidence to secure their holiday now.

“Introducing a €99 deposit across our entire programme is a decision we believe will make a real difference for our trade partners and their customers,” said Vicky Billing, Director of Trade and Partnerships, UK & Ireland.

“We know customers are keen to book but hesitant to commit large amounts of money upfront, particularly for longer-lead holidays in the current market. This initiative removes that barrier, helping agents to unlock bookings for their customers across 2026, 2027 and beyond.”

Matt Luscombe, CEO at Riviera Travel, adds:

“This new, lower deposit scheme is about reassurance and confidence for our customers and agents that it’s safe and secure to travel with us. By lowering the initial commitment and keeping all balance due dates unchanged, we’re giving customers the freedom to book, safe in knowledge that they’re travelling with a trusted operator.”

Terms & Conditions for €99pp deposit offer

Secure your place on any Riviera Travel holiday for travel in 2026, 2027, or 2028 and pay just a £99/ €99 deposit per guest. The reduced deposit applies to the total booking value excluding optional extras such as private transfers, upgrades, or extensions. Balance due dates and payments remain unchanged. Valid on new bookings only made on or after 09/04/2026. The offer is non- transferable and holds no cash value. Riviera Travel reserves the right to withdraw the offer at any time and without prior notice. All bookings are subject to availability and Riviera Travel’s standard booking conditions.