Riviera Travel launches new trade campaign with savings of up to €500pp on 2026 river cruises

Riviera Travel has unveiled a new trade campaign offering customers savings of up to €500 per person on select Autumn 2026 European River Cruise departures.

Available on new bookings made between July 8 and August 26, the “Make 2026 one to remember” promotion enables guests to save money on select Riviera Travel European River Cruises departing between 3 October and 12 November 2026.

The savings, which have automatically been applied to the advertised online price, reduces the price of over 20+ itineraries across 38 select departure dates, featuring:

• “Rhine, Strasbourg & Heidelberg”, aboard Riviera’s newest five-star ship, the Riviera Resplendence.
• “Budapest, Bratislava & Vienna: A Danube Discovery Cruise”
• “Lyon, Provençal Rhône & the Camargue”
• “Highlights of the Douro Valley & Salamanca”
• “Paris, Normandy & Historic Treasures of the Seine”

As well as 8 Solo Travellers itineraries, including:

• “Rhine Cruise to Switzerland for Solo Travellers”
• “The Blue Danube for Solo Travellers”
• “Burgundy, the River Rhone & Provence for Solo Travellers”
• “Rhine, Strasbourg & Heidelberg for Solo Travellers”
• “The Douro, Porto & Salamanca for Solo Travellers”

Designed to support agents during the 2026 river cruise sales cycle, the offer covers a wide range of popular European itineraries including the Danube, Rhine, Douro, Rhône and Seine, helping partners convert late-season demand with a clear saving and strong call to action.

Autumn is an appealing time to cruise Europe’s rivers, with softer light, quieter towns and seasonal scenery creating a compelling reason for customers to book an October or November escape.

With limited availability on selected departures, the campaign gives agents an urgency-led message to help customers secure their 2026 holiday while the offer remains available.

Agent selling points

• Save up to €500 per person on selected October and November 2026 European River Cruise departures
• Booking window runs from 8 July to 26 August 2026
• Offer applies to Ireland and UK customers on new bookings only
• Bookable online or via phone, with no promotion code required
• Savings are already applied to the advertised online price, making the offer simple for agents to explain
• Includes selected departures across popular itineraries such as the Danube, Rhine, Douro, Rhône and Seine
• Strong seasonal message: Autumn river cruising offers fewer crowds, atmospheric scenery and a relaxed pace ashore
• Limited availability by departure and cabin category creates urgency for customers ready to book
• A clear value-led proposition to help agents convert 2026 river cruise enquiries

Amanda Docherty, Head of Trade Ireland & UK at Riviera Travel, said:
“This new campaign gives our trade partners a simple and compelling message for customers who are still considering their 2026 holiday plans. With these savings, agents have a strong, value-led reason to re-engage enquiries and turn interest into bookings.

Autumn is a wonderful time to experience Europe’s rivers, and these selected departures offer customers the chance to enjoy memorable destinations at exceptional value. Availability is limited, so we’re encouraging agents to speak to customers now and help them secure their 2026 escape.”

Terms and Conditions
Save up to €500 per person on select Riviera Travel European River Cruises departing on selected dates between 3 October and 12 November 2026. Valid on new bookings made between 8 July 2026 and 26 August 2026. This offer is available while availability lasts on selected departures only. The saving has already been applied as a price reduction to the advertised online price.

The saving applies to the standard cruise price only and excludes all additional products and services, including (but not limited to) cabin upgrades, additional optional excursions, and land extensions. Certain deck categories on specific sailings are already sold out or feature restricted occupancy, and specific itineraries are subject to cabin availability. This offer may be combined with other promotions unless stated otherwise and is subject to availability on a first-come, first-served basis for individual departures. Riviera Travel reserves the right to amend or withdraw this offer at any time without prior notice.

All bookings are subject to Riviera Travel’s standard booking terms and conditions.