Promoting the island of Ireland as a luxury destination in the US

Tourism Ireland is promoting the island of Ireland as a luxury destination in the United States this week – at the 12^th annual Luxury Travel Advisors (LTA) ULTRA Summit which is taking place in Braselton, Georgia. CLIFF and Hastings Hotels are also attending.

LTA ULTRA Summit is a three-day event attended by travel advisors from the United States who specialise in high-spend luxury travel. It’s an invite-only event involving a programme of bespoke one-to-one appointments – offering an excellent opportunity to connect and do business with luxury travel buyers.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “This week’s LTA ULTRA Summit in Georgia is an excellent platform for Tourism Ireland to promote the superb luxury tourism offering available on the island of Ireland, including our castles and luxury resorts. Our aim is to raise awareness of Ireland as a luxury destination among the travel advisors in attendance and to secure a greater share of their valuable business in 2025 and beyond.”