Princess Cruises announces biggest-ever trade engagement programme

Princess Cruises is set to host a record number of travel agents onboard its ships sailing Southampton this year, with more than 2,000 UK & Ireland agents expected to participate in the line’s 2023 trade engagement programme. This record-breaking initiative provides agents with invaluable first-hand experience, solidifies their understanding of Princess, and enables them to promote the brand with confidence.

Spanning four vessels – Regal Princess, Sky Princess, Island Princess, and Coral Princess – a total of 22 one-day ship visits are being conducted throughout the UK, Ireland and Europe through to the end of September.  Travel agents have access to 1,700 slots, with visits scheduled across a variety of themed days, including ‘Family’ days, ‘Bring your Partner’ days and agent-only visits.

“Our ship visits not only offer agents invaluable insight and tips from our dedicated sales team, they also bring the guest experience to life, complete with refreshing cocktails on top deck, a delectable three-course lunch, and the opportunity to meet our exceptional crew,” said Nick Hughes, Princess Cruises sales director.

Among the highlights of the ship visit programme is the eagerly anticipated family day on Sky Princess, taking place August 12 in Southampton. Tailored to coincide with the summer holidays, this special event allows agents to bring their partners and children onboard, providing a memorable experience for the whole family, with pizza and ice cream on top deck, and access to the ship’s swimming pools, hot tubs, and children’s clubs.

Princess ship visits consistently receive rave reviews from travel agents, earning a recommendation rating of 4.98 out of 5, with 100% of agents surveyed reporting that their expectations were met or exceeded during their visits.

“Agents have shown us through their feedback that they truly appreciate what we are doing, and their confidence in selling Princess Cruises has soared as a result,” Hughes added.  “We are thrilled to continue this tradition and eagerly look forward to hosting even more agents in the near future.”

Ship visits are currently scheduled for Southampton, Dover, Falmouth, Cobh, Dublin, Newcastle, Liverpool, Belfast, Greenock, Edinburgh and Rotterdam. For more information and to register interest in getting onboard, agents should visit onesourcecruises.com or speak to their Princess Cruises sales manager.